March 4, 2022

SMARTER Goalsetting Framework

The SMARTER goal-setting framework is an extension of the well-known SMART goal framework, which stands for Specific, Measurable, Achievable, Realistic, and Time-bound. By adding the elements of Evaluation and Reevaluation, the SMARTER framework offers a more comprehensive approach to goal setting and tracking.

SMARTER goals are specific, measurable, achievable, relevant, time-based, and involve regular evaluation and reevaluation in order to ensure their effectiveness and progress. This framework can be used in various areas, including sales, marketing, and SEO, to facilitate success and ensure progress towards goals.

Start with SMART Goals

Before diving into the SMARTER framework, it's important to understand the basic principles of SMART goals. These goals should be:

  • Specific: Clear and easy to visualize
  • Measurable: Able to track progress and see how far you have left to go
  • Achievable: Attainable and feasible
  • Realistic: Able to be achieved with the resources and abilities available
  • Time-bound: Set with a clear time frame for completion and checkpoints along the way

By setting goals that meet these criteria, you are better able to facilitate your own success and stay on track towards achieving your goals.

Progress to SMARTER Goals

While the SMART goal framework is a valuable tool, the SMARTER framework takes things a step further by adding the elements of evaluation and reevaluation. By doing this, you are able to focus not just on the features of your goals, but also on the ways that you interact with them.


After setting goals that meet the SMART criteria, it's time to move into a more interactive goal approach. To evaluate your goals, take the time to reflect on them and review your progress. Talk to team members who have been working towards the goals and ask questions to determine what is and isn't working. This will allow you to make any necessary changes to stay on track.

You should evaluate your goals whenever you reach a checkpoint, milestone, or time limit on the path towards your goal. By regularly evaluating your progress, you can ensure that things are running smoothly and make any necessary adjustments.


If your evaluation shows that changes are needed, it may be time to revise your SMART goals and the plan to reach them. Make necessary revisions and then reevaluate the goals to determine if the changes are effective. If the changes are successful, continue down the path and remember to regularly evaluate and reevaluate your progress. If the changes are not effective, it may be necessary to make further revisions and reevaluate again until you find a plan that works.

The Importance of SMARTER Goals

By setting SMARTER goals and regularly evaluating and reevaluating them, you are able to ensure that your goals are iterative and progressive, maintaining their relevance and effectiveness as you work towards them. This can be especially important in the fast-paced world of business, where goals and strategies may need to be adjusted or modified in response to changing circumstances.

By setting SMARTER goals and regularly reviewing and updating them, you can stay on track and achieve the results you desire. Whether you are working in sales, marketing, or SEO, the SMARTER goal-setting framework can be a valuable tool for ensuring success and progress towards your goals.

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