ATTN Publishers: Google AdSense retires link ads in March 2021

By 2 years ago

The long-lived text ads have been around since the inception of Google AdSense, if any of you were/are publishers you’d remember it. And how obsolete they’ve come to be and feel in 2021.

Wow, yes it’s already 2021 and we’ve had a crazy past 10 months since the pandemic started. Good news is, Google is stating that it “…is in order to modernize our available ad formats, based on the feedback from users, publishers and advertisers. Going forward, we’ll be focussing on improving and developing other ad formats to help you grow.” More information from Google, below:

What does this mean?
From March 10th 2021:
•You will no longer be able to create link ad units.•Your link ad units will be renamed with [previously link ad unit] added to the end of the ad unit name. This will apply to both responsive and fixed-size link ad units.•Responsive link ads will begin to serve display ad units on your site(s).•Fixed-size link ads will stop serving on your site(s).We will collapse each ad unit where possible. In other cases we will show a blank ad.
Your earnings
Our experiments show that, for the vast majority of publishers, responsive display ads can perform as well as link ads. We are constantly optimizing responsive display ads to maximize performance. You will be able to monitor the performance of your link units through the ad units report to compare performance before and after.
What to do next?
There is no action required from you in relation to your responsive link ads as these will begin to serve display ads from March 10th 2021.

Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A highly sought-after consultant, Google Analytics qualified individual, and fifty-time award-winning web development guru, Ali lends his talents to build and bolster digital experiences for a wide array of clients, with a keen focus on web design for nonprofit organizations. When Ali’s not helping his clients grow or providing pro bono services via his Coding For Causes program, you can find him doing yoga, walking his dog, exploring beautiful open spaces, enjoying a nice bike ride, or writing pieces about technology, SEO, Web3 and the world on Huge Thinking and RunningSEO.