January 11, 2021

ATTN Publishers: Google AdSense retires link ads in March 2021

The long-lived text ads have been around since the inception of Google AdSense, if any of you were/are publishers you'd remember it. And how obsolete they've come to be and feel in 2021.

Wow, yes it's already 2021 and we've had a crazy past 10 months since the pandemic started. Good news is, Google is stating that it "...is in order to modernize our available ad formats, based on the feedback from users, publishers and advertisers. Going forward, we’ll be focussing on improving and developing other ad formats to help you grow." More information from Google, below:

What does this mean?
From March 10th 2021:
•You will no longer be able to create link ad units.•Your link ad units will be renamed with [previously link ad unit] added to the end of the ad unit name. This will apply to both responsive and fixed-size link ad units.•Responsive link ads will begin to serve display ad units on your site(s).•Fixed-size link ads will stop serving on your site(s).We will collapse each ad unit where possible. In other cases we will show a blank ad.
Your earnings
Our experiments show that, for the vast majority of publishers, responsive display ads can perform as well as link ads. We are constantly optimizing responsive display ads to maximize performance. You will be able to monitor the performance of your link units through the ad units report to compare performance before and after.
What to do next?
There is no action required from you in relation to your responsive link ads as these will begin to serve display ads from March 10th 2021.

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