How Can SEO Help Human Resource Professionals Hire Qualified Candidates and Build Employer Brand

By 4 months ago

There is no denying that the internet plays a central role in our lives and in modern-day business. It’s truly a cornerstone of our daily activities.

The challenge of the internet, however, is figuring out how to use it to your advantage, especially for recruiting new employees and building or bolstering your organization’s employer brand. It is critical to build a great employer brand and have good discoverability through search engine optimization (SEO).

This short read goes into the benefits of SEO for human resources recruiting leaders. It will help you understand how important it is for your recruiting or HR website pages to be on top of the Google search results, and how to make that happen.

Human Resources SEO

When using SEO for human resources, there are multiple benefits. Human resource recruitments require visibility from qualified job seekers. By using search engine optimization, HR professionals will be able to create relevant listings that rise to the top of the search results page.

SEO for human resources enables HR professionals to create job listings that have clear information the candidate needs, ensure listings are formatted for readability, and to choose the right keywords for each listing.

With these opportunities, each listing will provide more qualified candidates and have top-notch results. Hiring great candidates is simplified through HR SEO efforts.

Employer Brand

SEO helps increase the visibility of the employer brand and job postings alike. Building the employer brand is important for attracting the right candidates. When people are searching for a job, they typically check out the employer brand on job search websites where former and current employees share their experiences and opinions on the company.

If you want to have multiple high-quality candidates, you will need to ensure your employer brand is optimized. Not only will that make sure your listings are showing up, it will also help you shape the information making up your employer brand.

When your listings show up for job seekers, it’s essential that they see positive information that makes them want to apply. By focusing on building and optimizing your employer brand, you are helping create a company that great people want to work for.

SEO for Job Boards and Applicant Tracking System (ATS) Portals

SEO helps increase the visibility of job postings. Just as regular search engines use SEO to determine ranking, job boards and ATS portals do the same. Job listings are ranked due to optimization, which means that if you’re not intentional about your listings, there’s a good chance they won’t be seen by the right people.

By using SEO strategies on your job listings, you will be able to attract top-notch, targeted candidates. It helps to reduce the number of applications you get, narrowing them down to the best. The right people will be searching for a company just like yours and will find what they need in your listing.

Instead of having an enormous pool of unqualified people to choose from, you’ll find that you have a handful of incredible, top candidates. Not a bad problem to have.

How to Use SEO for Human Resources

Now that you understand the importance of using SEO for hiring, you’ll want to know the best practices for doing so. Here’s what you need to do when you are creating job listings for your company:

  • Determine and use keywords.
  • Optimize the job description.
  • Include a well-designed Careers page on your company website.
  • Make sure your website is optimized for mobile; most job seekers use their mobile devices when searching for a job.
  • Keep your company present and engaging on social media.

This concludes the special post in our new Branding category in the SEO Academy! Please be sure to also measure and track your HR metrics for employer brand, and to ensure your goals are being, from everything from time-to-fill, time-hire, time to productivity (when you fill an open position), and consider using an HR dashboard to track all your analytics and metrics for actionable HR insights.

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ali

Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A highly sought-after consultant, Google Analytics qualified individual, and fifty-time award-winning web development guru, Ali lends his talents to build and bolster digital experiences for a wide array of clients, with a keen focus on web design for nonprofit organizations. When Ali’s not helping his clients grow or providing pro bono services via his Coding For Causes program, you can find him doing yoga, walking his dog, exploring beautiful open spaces, enjoying a nice bike ride, or writing pieces about technology, SEO, Web3 and the world on Huge Thinking and RunningSEO.