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How to Set and Allocate a Search Marketing Budget in 2020
Success in marketing is dependent upon a variety of factors, one of which is the utilization of paid search marketing campaigns. Paid search marketing gives you a lot of control over people’s ability to find your website when they’re searching. As an advertiser, you...
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Five Tips for Establishing a Win-Win Relationship: How to Effectively Hire a Subject Matter Expert
Working with SMEs, or subject matter experts, can make or break an organization, especially one that is going through change, and especially in the professional services industry. B2B consultants and experts are mandatory in today’s world. Top tips on effectively...
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Top Ten Search Engine Optimization Mistakes to Avoid for B2B Websites
Let’s face it. Every business is presented with unique challenges. And that is never more so than when dealing with SEO (Search Engine Optimization). If you have an organization or company that markets directly to other companies then when it comes to SEO, there are a few mistakes that you need avoid.
read more6 Steps to a Fully-Optimized Website
Is your website lost in the weeds when it comes to searchability? Don’t stress. Follow these 6 steps to ensuring that your website gets the attention it deserves.
STEP #1. Identify SEO Issues
Use Running SEO’s free website checker at the top of this page. Just enter your website URL and email address, so we can check out your site and send your free SEO audit report right to your inbox in minutes.
STEP #2. Analyze and Prioritize SEO Issues
Your free SEO audit report will reveal what’s keeping your website from achieving a high ranking on Google. Using A Guide to Understanding Your SEO Audit Report, go through each recommendation in your report and prioritize your next steps, placing quick wins and high-priority fixes at the top of your list.
STEP #3. Get a Grip on Today’s SEO Landscape
The rules of SEO are always evolving, so it’s important to stay up-to-date with what Google considers a top-ranking website. To ease the burden of tracking down the most current trends in SEO, we wrote this 10-minute read that gives you the rundown on how to grow your business through SEO in 2019.
STEP #4. Optimize Your Website Content
From keyword placement to a healthy word count, your website content plays an integral role in garnering attention from Google. Check out this list of best practices for creating rich, SEO-friendly content that makes your website more discoverable than ever before.
STEP #5. Let Data Guide Your Way
Use data to understand which pages your website visitors gravitate toward and what type of content compels them to take action. By updating your website to cater to the terms and pages your target demographic responds to, prospective visitors will be more likely to find it faster.
STEP #6. Evaluate Your Need for an Expert
If you have a lean, busy team or cringe at the thought of investing in a full-time hire for the sake of SEO, it may be in your best interest to work with an affordable digital agency who can handle SEO for you. See how easy optimizing your website can be with an on-demand team of experts.
Frequently Asked Questions About SEO
What is SEO?
SEO stands for Search Engine Optimization. It’s also Internet-speak for getting your website on the first page of Google, where users are most likely to click-through to pages.
What is an SEO Site Audit?
An SEO Audit is a website checkup that uncovers issues and provides recommendations to help you improve your website’s discoverability in search engines.
What are some key SEO activities?
Key SEO activities
What is Running SEO?
Running SEO, created by Key Medium, provides an SEO analyzer to help you identify your website’s issues for free and with ease. Use our free SEO checker to improve rankings.
Should I handle SEO myself or hire someone to do it for me?
Always changing and somewhat complex, SEO is a time commitment for you or a member of your team. If you have the time and interest, try it! Use the resources provided by Running SEO to get started. If you’d rather leave it to an expert, hiring someone to handle SEO is a lot more affordable than you think. Get a free, no obligation quote.
What about local SEO?
Local SEO helps small companies take on big brands and large companies reach engaged customers. Improving your local SEO standing could boost your company revenue by up to 20%. Leveraging local SEO isn’t hard to achieve when you align your local SEO strategy with your business objectives. Learn more about Local SEO.
What does an SEO audit company do?
A professional SEO firm conducts a thorough technical website and SEO audit and walks you through recommendations to develop an action plan customized to your business goals, needs, and budget. You can hire a professional SEO firm to conduct an SEO audit at any time and in any capacity.
We hope Running SEO can help you gain a better understanding of how SEO
