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Top Ranking Factors & Tips to Improve SEO Strategy in 2023

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Latest from the SEO Academy

A labor of love, the SEO Academy aims to provide the very best articles, guides, and SEO resources to help level up your SEO skills.

March 24, 2023

Mastering Keyword Research: A Comprehensive Guide to Creating a Keyword List That Works

An effective keyword list is essential to rank on the first page of Google. Whether you want to increase brand awareness, generate leads, or make direct sales, this article will guide you through the steps to create a keyword list that aligns with your target audience's interests and needs.

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March 23, 2023

Stay Ahead of the Competition: How an SEO Expert Can Help Your Business Flourish

As a small business owner, you know the importance of having a strong online presence. That's where hiring an SEO expert comes in. By working with an expert, you can save time and money while gaining access to technical skills and industry knowledge that can help your business succeed. From creating an effective SEO strategy to staying ahead of the competition, discover the many benefits of working with an SEO expert for your small business.

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March 23, 2023

Digital Marketing Budget Allocation: A Guide for Setting and Allocating Your Search Marketing Budget in 2023

Are you looking to set a search marketing budget for 2023? In this article, we provide tips on how to allocate your budget based on your business's needs and goals, industry benchmarks, and overall marketing vision. We also explain how to use math and research data to determine a competitive budget and how to make adjustments based on changing data.

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December 25, 2022

20 ways to rank on the 1st page of Google to boost SEO Growth

No matter what kind of website you have, getting on the first page of Google is key for growth marketing success. But how do you get there? In this post, we’re going to discuss 20 of the best ways to get your website on page #1.

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December 24, 2022

Pillar Content SEO Strategy Matters for Growth in 2023 and beyond

Pillar content, also known as cornerstone content, is a long-form, in-depth piece of content that covers a broad topic in great detail. It is used to establish a website as a reliable and authoritative source of information and to provide a structure for organizing and linking to other related content on the website.

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FAQs About SEO

What is SEO? Why does ranking in top Search positions matter?

SEO stands for Search Engine Optimization. It’s also Internet-speak for getting your website on the first page of Google, where users are most likely to click-through to pages.

It is especially important to rank in the top spots for a greater share of the traffic for each keyword that matters to your site. For example, it would get an estimated 43.2% click-through rate (CTR); if it ranks #2, that figure would be 30.7% CTR; if it ranks fifth, 15.1% CTR, and so on.

What is an SEO Site Audit?

An SEO Audit, also referred to as an SEO Analysis, is a website check-up that uncovers issues and provides recommendations to help you improve your website’s discoverability and visibility in search engines. They always include actionable next steps, and should be prioritized in a specific manner related to impact and effort.

What are some key SEO activities?

Key SEO activities involves ensuring proper structure, quality content development, targetted and high-intent keyword research, as well as both on-page and off-page tactics that work towards boosting your keyword coverage and ranking, among other benefits.

What is Running SEO?

Running SEO, created by Key Medium in late 2017, provides a free SEO analyzer to help you identify your website’s issues for free and with ease. Use our free SEO checker that can help improve your Google Search rankings.

Not just that, but we also provide a resource-packed SEO Academy which features SEO best practice, free SEO ebooks, and so much more if you want to level-up your SEO skills in a do-it-yourself manner.

If you need help, we also list top SEO companies, as well as top web design companies.

Should I handle SEO myself or hire someone to do it for me?

Always changing and somewhat complex, SEO is a time commitment for you or a member of your team. If you have the time and interest, try it! Use the resources provided by Running SEO to get started with a free SEO check. If you’d rather leave it to an expert, hiring someone to handle SEO is a lot more affordable than you think. Get a free, no obligation quote for SEO or web design today.

What about local SEO?

Local SEO helps small companies take on big brands and large companies reach engaged customers. Improving your local SEO standing could boost your company revenue by up to 20%. Leveraging local SEO isn’t hard to achieve when you align your local SEO strategy with your business objectives. Learn more about Local SEO.

What does a professional SEO company do and how can I get a more detailed, professional SEO audit?

A professional SEO firm conducts a thorough technical website and SEO audit and walks you through recommendations to develop an action plan customized to your business goals, needs, and budget. You can hire a professional SEO firm to conduct an SEO audit at any time and in any capacity.

We hope Running SEO can help you gain a better understanding of how SEO done right can chart the growth of your business today and in the future. To learn even more, check out our SEO Academy online or drop us a line for a free website and SEO consultation.

"Key Medium delivered a great website, set us up for SEO success, and went above and beyond on delivering true ROI on the project. They were a great partner to work with in bringing our vision for our online presence to reality, and we truly appreciate all they did for us!"

Bruce Marable, Co-Founder & CEO, Employee Cycle

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Top SEO Companies in America

Get the best SEO services. Look at the list of top SEO companies you can hire to help your website grow.
You don't have to hire someone who is local, but we listed them by top US cities below. Find the perfect SEO match anywhere!