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We are at a point where nearly anything can be done online. From finding the perfect birthday gift to paying bills, exploring travel destinations, and finding housing, it’s all done using web services. This means websites, web apps, and apps using web services. But let’s keep it simple. People all around the globe spend hours every day using mobile devices and computers for work and pleasure. Search engines continue to evolve, which means our online presence must also evolve in order to stay relevant. People expect a seamless experience when browsing the internet and they expect it instantly. Combining marketing techniques will keep your site and your business at the helm of the online market.

Digital marketing, branding, and web design should always be utilized together to create an online presence that won’t soon be forgotten. They’re the trifecta of an effective online presence. When used individually, these marketing strategies are no longer enough to generate traffic and keep users engaged. Combining the three, however, creates the perfect storm for success.

  1. Branding

Think about the feel and voice of your company. How do you want your company to be perceived? Are there any feelings you want to evoke when someone thinks of your brand? Determining these things can help you find your inspiration that you’ll need when moving towards web design and audiences to target for marketing campaigns.

  1. Web Design

Choose colors, fonts, and photos that reflect the feel of your brand. For many customers and clients, a website is where they get their first impression of a company. Make sure the design and layout of your website is cohesive and user-friendly. The layout and ease of use of your site is reflective of the experience you are prepared to offer your target audience. 

Start coding with adaptive design to help with your SEO ranking. Adaptive design means that users can see your site whether they are using a computer or a mobile device. Not only does adaptive design make your site more accessible for all users, but it also helps to give you better SEO rankings. Of course, better SEO ranking means more exposure for your brand.

Leveraging AI to better predict what your customers will do next can help the user experience on your site. The use of AI in designing your site can go a long way in terms of generating and keeping traffic. Couple that with a user-friendly, cohesive design and a brand that speaks for itself and your site will be unstoppable.

  1. Digital Marketing

As mentioned previously, by integrating adaptive design into your site, you’re taking a big step towards higher SEO rankings. Once that’s achieved, it’s time to implement pay-per-click ads. With the additional traffic that comes along with higher SEO rankings comes more opportunity to generate revenue with advertising. 

Pay-per-click and display ads can come in all shapes and sizes so they can easily be implemented into your site. They don’t have to necessarily stick out like a sore thumb. Instead, blend them into the cohesiveness of your web design. Well placed ads can generate revenue while also keeping with the feel of your brand.

As you can see with these three elements, they seem to almost flow together without even intending to. The challenge is fine-tuning them to fit your needs and goals. With careful design, a little intuition, and the ability to utilize modern marketing strategies, you can elevate your website, and your business, to the next level.

SOURCES USED:

https://www.b2interactive.com/blog/integrated-digital-marketing/