SEO Academy

This free content library features content from SEO experts who share industry trends and best practices that can help your business grow from increased exposure through organic growth and coveted top positions in search.

How to Set and Allocate a Search Marketing Budget in 2020

How to Set and Allocate a Search Marketing Budget in 2020

Success in marketing is dependent upon a variety of factors, one of which is the utilization of paid search marketing campaigns. Paid search marketing gives you a lot of control over people’s ability to find your website when they’re searching. As an advertiser, you...
The Top Three Things to Look for When Choosing An SEO Company

The Top Three Things to Look for When Choosing An SEO Company

More and more companies are choosing to gain  exposure and increase sales through SEO (Search Engine Optimization). There are quite a few benefits that can be found by using it, mainly because it is cost-efficient, leads to great online exposure, and increases website...
The Relationship Between SEO and Branding

The Relationship Between SEO and Branding

Branding is important for every business in order to differentiate their products or services from other businesses by the use of a slogan, logo or design scheme or the experience which is provided to customers. It helps create a certain perception about the business...
A Guide to Identifying Keyword Intent

A Guide to Identifying Keyword Intent

As you already know, SEO or search engine optimization is the tool used to drive traffic to your website. When you rank highly on Google’s Search Engine Results Pages (SERP), people are more likely to see your content. You conduct keyword research and,...