SEO Academy

This free content library features content from SEO experts who share industry trends and best practices that can help your business grow from increased exposure through organic growth and coveted top positions in search.

Off-page SEO vs on-page SEO

Off-page SEO vs on-page SEO

There are two SEO techniques that you will probably have heard of: one is ‘on-page SEO’ and the other is ‘off-page SEO.’ Together they are a way of optimizing your website for search and improving your organic search engine ranking. Of course, SEO improvements in...
7 tips to help with comparing professional SEO service providers

7 tips to help with comparing professional SEO service providers

We’ve written about this idea before but simply Googling your city and ‘SEO service providers’ won’t necessarily give you the results you want. And your quick-fire Google search especially won’t always provide you with the ‘best’ company out there to meet your needs....
How much should an SEO agency charge?

How much should an SEO agency charge?

When planning your company’s SEO and marketing budgets, what factors do you need to consider to determine if you’re getting good value for money? No one wants to be overcharged for services; however, just like when buying silk ties, you often get what you pay...
How Your Company Can Win At Local SEO

How Your Company Can Win At Local SEO

Local SEO helps small companies take on big brands, and large companies reach engaged customers. Improving your local SEO standing could boost your company revenue by nearly 20% — and it’s not that hard to achieve once you get your local SEO strategy aligned. Here’s...
SEO Audit Guide

SEO Audit Guide

This SEO audit guide was written to help creatives, webmasters, SEO specialists, and business owners alike. It lays out exactly what you need to know. The process for an SEO audit, the specific steps and data points to look to improve your website’s organic traffic...