January 22, 2020

What is a Meta Description and Why Should I Add It To My Website?

The goal of almost every company is to boost its online search results. After all, online visibility is a great way to drive traffic to one’s website.

There are a lot of ways to optimize your search results, and applying SEO to your site is a big one. One of the recommend SEO applications is adding a meta description to your website pages. In this article, you will learn about the importance of meta descriptions and how they can improve your website's visibility on search engines. Find out how to craft an effective meta description and how it can help increase clicks and drive traffic to your site.

What is a meta description?

A meta description is an HTML tag that you add to your blog post, article, or page to describe the page contents. Have you ever searched for something and had a page link/URL pop up in the results? Have you ever read that bit of text under the link, letting you see a sneak peek at what the page has on it?

Well, that’s the meta description.

For the best results, meta descriptions are between 140-160 characters, include some great SEO friendly keywords and a CTA.

A meta description is a great way to drive traffic to your site, since it lets potential customers get a preview of what your page has to offer.

How do I add a meta description to my website?

If your site does not give you a place to add a meta description (some do that for you) then you will have to add it to the HTML yourself.

How to add your meta description to your website HTML:

A meta description tag is required to sit between the head tags in the HTML code, and for the best results, below the title tag of the page.

For example:


<title>Title of the page</title>

<meta name="description" content="Enter description here.">


By doing this you can add one meta description to your page. If you want to add multiple ones then you will have to repeat this process, adding a second meta description between the <head> tags.

That would look like this:


<title>Title of the page</title>

<meta name="description" content="Enter description one.">

<meta name="description" content="Enter description two.">


What if you don’t want to do that yourself?

Okay, so maybe all this has your head spinning a bit. After all, not everyone adds their own HTML to their websites.

That’s fine. Just because you can’t add your meta description to your HTML doesn’t mean that you can’t have it there.

There are agencies that can help you to not only add meta descriptions but improve a lot more on your site, including your search engine results. Key Medium/Running SEO can help you with all your SEO needs and provide you with the help that you require to create a site that attracts your audience, and gets them to click through search results to it!



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