March 30, 2022

Google's New Page Experience Ranking: What You Need to Know

If you're a website owner or digital marketer, you've probably heard about Google's new page experience ranking, which was rolled out from February to March 2022. But what exactly is this new ranking, and how does it impact your website's search visibility and performance? In this article, we'll dive into the details of the new page experience ranking and discuss the steps you can take to optimize your website for this ranking.

What is the New Page Experience Ranking?

Simply put, the new page experience ranking is a set of ranking signals that Google is using to measure the overall user experience on a website. These signals include factors such as loading speed, interactivity, and visual stability, as well as the presence of certain technical features such as HTTPS security and mobile-friendliness.

Why is Google Introducing the New Page Experience Ranking?

According to Google, the goal of the new page experience ranking is to help users find the most helpful and enjoyable websites in their search results. By considering a wider range of user experience factors, Google hopes to provide a better and more relevant search experience for its users.

How Does the New Page Experience Ranking Impact Your Website?

If your website has a good page experience, it may see a boost in its search rankings. On the other hand, if your website has a poor page experience, it may see a decline in its search rankings. In other words, the new page experience ranking is yet another important factor that can impact your website's visibility and performance in search results.

What Steps Can You Take to Optimize Your Website for the New Page Experience Ranking?

Here are a few steps you can take to optimize your website for the new page experience ranking:

Improve your website's loading speed: A fast-loading website is essential for a good user experience. Use tools like Google PageSpeed Insights to identify areas for improvement and optimize your website's loading speed.
Make your website mobile-friendly: With more and more users accessing the internet on their smartphones, it's essential to have a mobile-friendly website. Use tools like Google's Mobile-Friendly Test to ensure that your website is mobile-friendly.
Use HTTPS security: HTTPS is a secure version of HTTP that encrypts data transmitted between a website and a user's browser. By using HTTPS, you can improve the security and privacy of your website and boost your page experience ranking.
Optimize your website's interactivity and visual stability: Make sure that your website is interactive and visually stable, with no sudden layout shifts or pop-ups that can interrupt the user experience.

Your Page Experience Matters

The new page experience ranking is an important factor that can impact your website's visibility and performance in search results. By taking steps to optimize your website for this ranking, you can improve your website's user experience and attract more visitors from search. If you need help optimizing your website for the new page experience ranking, consider reaching out to a digital marketing or SEO expert for guidance.

Read more about it here.

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