Google Ads Update: Explaining Changes in Performance

By 3 years ago

What are the new Google Ads updates?

As humans, we are creatures of habit, and as such, it can be hard to accept change. While we may love site updates and software improvements, they can also be overwhelming and confusing. Let’s face it. There’s nothing more frustrating than figuring a program or service out, only to have it change the next day.

Google Ads recently made a change in its performance, and if you are a user, we’re sure that you saw the notice of the update. Maybe you were left scratching your head and wondering just what the changes are that Google Ads made, and how they are going to affect you.

What are these changes that Google Ads is making?

Well, there are a few changes, but the biggest one is that they are now explaining the changes. As a user, you will not only be able to see the updates that Google Ads is making, but they will allow you to explore why they have made the changes and how they will benefit you.

Another significant addition is Gallery Ads, which makes it easier for users to promote products and services in news feeds with a bright collage of images.

Other new services include things like optimization score that now includes display campaigns, new multiple plans, and plan sharing in Keyword Planner, improvements in Smart Bidding, new extensions for YouTube, responsive ads (that are available to all advertisers), and much more.

Basically, to simplify it, Google Ads just added a ton of features that are going to help you to improve your business.

How do you implement these new updates to your advantage?

So, this is great. Google Ads just added all these snazzy new updates, and they are going to help you run a better business. But how do they exactly help?

If you’ve been following along, you’ll see that most of the updates have one common trend-they are analyzing data for you, instead of you having to do the work yourself.

Okay. Now we are getting somewhere.

Google Ads is making it easier for you to launch campaigns, and keep your information organized, while they do the work of sorting your information, and then give you detailed reports that enable you to know just how well you are doing.

They are even making it easier, and not only showing you the results but explaining what those results mean. You no longer have to worry about analyzing your data to improve your campaigns, because Google Ads is going to do it for you!

This is a lot to take in. Even though you might understand now what these updates are for, and how they will benefit you, you may still not know exactly how to use all this info. There’s nothing to worry about. There are companies, such as Key Medium and Running SEO, that do just that. They help you to analyze your marketing strategies and understand Google’s data so that you don’t miss out on any of the important services that Google has to offer. You want to make sure that you are getting the most out of Google’s services so that your business cannot only grow but thrive, and that’s just what Key Medium and Running SEO can do for you!


Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A highly sought-after consultant, Google Analytics qualified individual, and fifty-time award-winning web development guru, Ali lends his talents to build and bolster digital experiences for a wide array of clients, with a keen focus on web design for nonprofit organizations. When Ali’s not helping his clients grow or providing pro bono services via his Coding For Causes program, you can find him doing yoga, walking his dog, exploring beautiful open spaces, enjoying a nice bike ride, or writing pieces about technology, SEO, Web3 and the world on Huge Thinking and RunningSEO.