December 24, 2022

Pillar Content SEO Strategy Matters for Growth in 2023 and beyond

Pillar content, also known as cornerstone content, is an important part of any website's content strategy. It is a long-form, in-depth piece of content that covers a broad topic in great detail and serves as the foundation for a website's content strategy. The purpose of pillar content is to establish the website as a reliable and authoritative source of information on that topic, and to provide a structure for organizing and linking to other related content on the website.

How long is pillar content supposed to be?

Pillar content is typically between 1,500 and 2,500 words in length and is designed to provide a comprehensive overview of a particular topic. It is often used to attract and retain visitors to a website, as well as to improve the website's ranking in search engine results pages (SERPs).

Benefits of using pillar content

One of the key benefits of pillar content is that it provides a foundation for a website's content strategy. By creating a long-form, in-depth piece of content on a particular topic, a website can establish itself as a go-to source of information on that topic. This can be especially useful for websites that cover a specific niche or industry, as it allows them to differentiate themselves from other websites and establish themselves as experts in their field.

Pillar content can also help to improve a website's visibility in search engine results. By creating high-quality, comprehensive and helpful content on a particular topic, a website can attract a larger number of visitors who are searching for information on that topic. This can lead to increased traffic and potentially higher search engine rankings, as search engines tend to favor websites that offer valuable, relevant content to their users.

How to create pillar content

Creating effective pillar content is not always easy. Here are some tips for creating helpful pillar content for your website:

  1. Choose a relevant and interesting topic: The first step in creating pillar content is to choose a topic that is relevant and interesting to your target audience. It's important to choose a topic that is closely related to your website's focus and that will be of value to your readers.
  2. Research the topic thoroughly: Once you have chosen a topic, it's important to do thorough research to ensure that your content is accurate and well-informed. Gather as much information as you can from a variety of sources, including industry experts, academic journals, and online resources.
  3. Organize the content into a clear structure: One of the keys to creating effective pillar content is to organize the content into a clear and logical structure. Use headings and subheadings to break up the content into manageable sections, and use examples and images to illustrate your points and make the content more engaging.
  4. Edit and proofread carefully: It's important to take the time to edit and proofread your pillar content carefully to ensure that it is accurate, well-written, and easy to understand. Pay particular attention to grammar, spelling, and punctuation, and consider having someone else review the content for feedback and suggestions.
  5. Use relevant keywords: Another important aspect of creating helpful pillar content is to use relevant keywords throughout the content. This will help search engines understand what the content is about and improve its ranking in search results. However, it's important to use keywords naturally and in a way that makes sense for the content.

By following these tips, you can create high-quality, comprehensive pillar content that will be useful and valuable to your audience, and that will help to improve your website's visibility and credibility.

Get Expert SEO Support for your Content Marketing

Need help with creating your content strategy and associated pillar content? Well, you are in luck! Key Medium are SEO and website design experts and can help you come up with content marketing that will work for your business. Get in touch today or explore SEO services here.

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