SEO Academy

This free content library features content from SEO experts who share industry trends and best practices that can help your business grow from increased exposure through organic growth and coveted top positions in search.

The Relationship Between SEO and Branding

The Relationship Between SEO and Branding

Branding is important for every business in order to differentiate their products or services from other businesses by the use of a slogan, logo or design scheme or the experience which is provided to customers. It helps create a certain perception about the business...
A Guide to Identifying Keyword Intent

A Guide to Identifying Keyword Intent

As you already know, SEO or search engine optimization is the tool used to drive traffic to your website. When you rank highly on Google’s Search Engine Results Pages (SERP), people are more likely to see your content. You conduct keyword research and,...
Off-page SEO vs on-page SEO

Off-page SEO vs on-page SEO

There are two SEO techniques that you will probably have heard of: one is ‘on-page SEO’ and the other is ‘off-page SEO.’ Together they are a way of optimizing your website for search and improving your organic search engine ranking. Of course, SEO improvements in...
7 tips to help with comparing professional SEO service providers

7 tips to help with comparing professional SEO service providers

We’ve written about this idea before but simply Googling your city and ‘SEO service providers’ won’t necessarily give you the results you want. And your quick-fire Google search especially won’t always provide you with the ‘best’ company out there to meet your needs....
How much should an SEO agency charge?

How much should an SEO agency charge?

When planning your company’s SEO and marketing budgets, what factors do you need to consider to determine if you’re getting good value for money? No one wants to be overcharged for services; however, just like when buying silk ties, you often get what you pay...
How Your Company Can Win At Local SEO

How Your Company Can Win At Local SEO

Local SEO helps small companies take on big brands, and large companies reach engaged customers. Improving your local SEO standing could boost your company revenue by nearly 20% — and it’s not that hard to achieve once you get your local SEO strategy aligned. Here’s...