Search queries can be a good source of inspiration for what to create and how to enrich your new/existing content. Queries can help you identify which questions and informational needs people have, for instance:
Once you identify a desirable idea that could interest enough people, try searching for it on Google to take inspiration from existing content. You can create something valuable and exciting for your audiences by innovating and improving on it.
Having an engaging page title relevant to the content and how your audiences might search for it on Google is also essential. You can read more tips in our SEO starter guide and helpful content guide.
Once you have created a good piece of content, consider helping relevant audiences discover it by putting it out there in front of them, for instance:
Ensure the content's presentation looks modern and inviting and the texts can be easily read on mobile devices. Visuals can be powerful, such as large high-quality images and videos.
Note that these tips are directly from Google Search Console Insights, and pertains to an agency website that I am working to optimize and improve. Google's process analyzes your site's data as far back as 2019, depending on when your Google Search Console property was verified. They then identify the most relevant 'in progress' achievement based on the amount of clicks your site got from Google Search. And while this experience is custom created for improving one of my websites, it can also help you crush your next as achievement in SEO from Google.
If you haven't heard of ChatGPT, chances are you've been living under a rock. Let's break down what it is: an AI tool that has the potential to revolutionize SEO by providing natural language processing (NLP) capabilities that allow for more personalized digital experiences. With its ability to generate text, translate languages, write creative content, and answer questions informally, ChatGPT offers a new way to engage with website visitors and create meaningful interactions. By installing the ChatGPT WordPress plugin, website owners like yourself can easily experiment and tinker by adding an AI chatbot that can act as their assistant on their site and in just a few steps.
As a powerful AI tool, it leverages OpenAI’s GPT-3.5 Turbo model to create a sophisticated reasoning system that can be used as an AI chatbot on your website. With its natural language processing (NLP) capabilities, ChatGPT can provide relevant and personalized answers to your customer's questions, help with support, and more. But ChatGPT isn't just an excellent tool for customer service. It also has the potential to upend how we do SEO significantly. Especially with Google Bard and its recent release.
Installing ChatGPT on your website is quick and easy. First, download, install, and activate the plugin on your website. Next, get your OpenAI API token by visiting their website. Then, create a system role's content payload in the ChatGPT WordPress plugin, which will make a POST request to the Chat API. Set the API endpoint to Chat from OpenAI, add a shortcode to any page, or place it in your theme, and the chatbot will be ready to assist your customers and prospects.
Conclusion
In conclusion, ChatGPT has the potential to change the game for SEO. With its NLP capabilities, it can help your website rank higher on search engine results pages (SERPs) by providing relevant and personalized content to users. Additionally, installing ChatGPT on your website is quick and easy, and the benefits it provides can be significant. So, if you want to improve your website's SEO and customer service, try the ChatGPT WordPress Plugin and read more on Human-Centered Dev.
Keyword research is one of the most crucial components of any successful SEO strategy. It involves identifying and prioritizing the keywords your target audience uses to search for information related to your products or services. A well-organized and effective keyword list can help your content rank higher on Google, attract more traffic to your website, and ultimately drive more conversions. This comprehensive guide will discuss the pros and cons of creating a keyword list and provide a step-by-step guide on creating and prioritizing one.
(more…)As a small business owner or entrepreneur, having a solid and effective SEO strategy is crucial to stay ahead of competitors. While it may seem easy to handle SEO independently, it's best to leave the job to the experts. In this article, we'll explore why hiring an SEO expert is a wise investment for your business.
SEO is complex and requires extensive knowledge and expertise to execute effectively. Hiring an SEO expert ensures that you have someone with the necessary skills and experience to handle your SEO needs. They know what works and doesn't and can save you from costly mistakes. When hiring an SEO expert, check their experience and reviews to ensure you get the best candidate for your business. Ask questions about their techniques and strategies to better understand their approach.
SEO is time-consuming, and many entrepreneurs don't have the luxury of dedicating the time needed to optimize their websites. Hiring an SEO expert saves you time as they handle the heavy lifting. You can focus on other areas of your business while they work on improving your SEO. Attempting to handle SEO independently without the necessary expertise can lead to costly mistakes that negatively impact your business. Hiring an SEO expert saves you money and helps your business get ahead of its competitors.
SEO experts have technical skills that are crucial to the success of your business. They deeply understand HTML, CSS, and other technical aspects of website optimization that you may not be aware of. If anything goes wrong with your website or internet marketing, they can quickly identify and fix the problem.
Hiring an SEO expert can help your business stand out from the competition. Their expertise can help you create a solid and effective SEO strategy that improves your online visibility, drives more traffic to your website, and boosts your search engine rankings.
In conclusion, hiring an SEO expert is like having a star salesperson who's always working for you. They have the expertise, experience, and technical skills to help your business succeed. So, if you're looking for trustworthy and reliable SEO experts, consider checking out our professional SEO services or connecting with us today.
If you suspect that JavaScript issues may block your web page or content from appearing in Google Search, you can troubleshoot them with our guide. JavaScript plays a vital role in the web platform by offering features that make the web a powerful application platform. Ensuring your JavaScript-powered web applications are discoverable on Google Search can help you engage existing users and find new ones.
In this guide, we discuss how Google Search processes JavaScript and best practices for optimizing your JavaScript web apps for Google Search. You can find more information on this topic from Google Home, Search Central, and Documentation.
Google processes JavaScript web apps in three phases: crawling, rendering, and indexing. Googlebot takes a URL from the crawl queue, crawls it, extracts links, and passes it into the processing stage. The processing stage queues the page for rendering, and the page goes from the render queue to the renderer, which passes the rendered HTML back to processing for indexing and link extraction.
Googlebot queues pages for both crawling and rendering. When Googlebot fetches a URL from the crawling queue, it checks if it's allowed to crawl by reading the robots.txt file. Googlebot parses the response for other URLs in the HTML links and adds the URLs to the crawl queue. To prevent link discovery, use the nofollow mechanism.
Crawling a URL and parsing the HTML response works well for classical websites or server-side rendered pages where the HTML in the HTTP response contains all content. However, some JavaScript sites may use the app shell model, where the initial HTML doesn't contain the actual content. In such cases, Google needs to execute JavaScript before it can see the actual content that JavaScript generates.
Googlebot queues all pages for rendering unless a robots meta tag or header tells Google not to index the page. The page may stay on this queue for a few seconds or longer. Once Google's resources allow, a headless Chromium renders the page and executes the JavaScript. Googlebot parses the rendered HTML for links again and queues the URLs it finds for crawling. Google also uses the rendered HTML to index the page.
To optimize your JavaScript web apps for Google Search, follow these best practices:
JavaScript SEO is important to ensure that your web pages and content are discoverable on Google Search. Follow these best practices to optimize your JavaScript web apps and make them more search-friendly. Watch this video for even more from Google:
Source: Core Principles of SEO for JS
Search engine optimization (SEO) is constantly evolving, and it can be challenging to keep up with the latest ranking factors that Google uses to determine search engine results page (SERP) rankings. In this ultimate guide to ranking factors for 2023, we'll explore the major categories of ranking factors and provide educational tips and strategies for each category that you can use to improve your own SEO strategy.
Be sure to download the free SEO checklist to make this work for your website or digital marketing agency to ensure maximum SEO success.
Technical SEO ranking factors include elements of your website's structure, coding, and performance that affect search engine crawling and indexing. Here are some key technical SEO ranking factors to consider:
Site speed is a critical technical SEO ranking factor that affects user experience, bounce rates, and search engine crawling and indexing. To improve your site speed, consider optimizing your images, using a content delivery network (CDN), and minimizing HTTP requests. Explore website metrics in more depth here.
After all, people are 5x more likely to leave a mobile website that loads slowly and isn’t mobile-friendly. Check the speed of your mobile page with the PageSpeed Insights tool, or run a quick RunningSEO audit which includes PageSpeed and more.
Mobile-friendliness, the precursor to mobile-first, is another important technical SEO ranking factor, as more and more users are accessing the web on mobile devices. To ensure that your website is mobile-friendly, consider using responsive design, optimizing your font sizes and buttons for mobile screens, and avoiding pop-ups or interstitials that can interrupt the user experience.
Looking for more tips and insights on ways to create a stronger mobile experience? Explore tips from Think With Google.
Site architecture refers to the organization and structure of your website's pages and content. A clear and logical site architecture can improve user experience and make it easier for search engines to crawl and index your site. To improve your site architecture, consider using a clear hierarchy of pages, creating a sitemap, and using internal linking to connect related pages.
Content ranking factors include the quality, relevance, and uniqueness of your website's content. Here are some key content ranking factors to consider:
Quality content is one of the most important content ranking factors. Google's E-A-T guidelines were updated in late 2022 to include emphasis on "experience" turning it into E-E-A-T. Along with experience, the importance of expertise, authoritativeness, and trustworthiness in creating high-quality content is critical to the searcher journey. To improve your content quality, consider using reliable sources, providing original insights and analysis, and using clear and concise language.
Explore Google's Search Quality Rater Guidelines: An Overview here or see the full guidelines here.
Relevance is another important content ranking factor, as search engines strive to provide users with the most relevant and useful results for their queries. To ensure that your content is relevant, consider using target keywords and phrases, creating content that aligns with your audience's interests and needs, and using internal linking to connect related content.
User engagement is a content ranking factor that measures how users interact with your website's content. Metrics like bounce rate, time on page, and click-through rate can indicate whether your content is engaging and valuable to users. To improve user engagement, consider using multimedia elements like images and videos, including calls to action and interactive elements, and analyzing user behavior to identify areas for improvement.
Backlink ranking factors include the quantity, quality, and relevance of external links pointing to your website. Here are some key backlink ranking factors to consider:
The quality and relevance of backlinks are critical backlink ranking factors. Backlinks from authoritative and relevant websites can signal to search engines that your website is a valuable and trustworthy source of information. To improve the quality and relevance of your backlinks, consider reaching out to relevant websites and asking for links, creating high-quality content that other websites will want to link to, and avoiding paid or spammy backlinks.
Anchor text refers to the clickable text that appears in a hyperlink. Anchor text can signal to search engines the relevance and importance of the linked page. To optimize your anchor text, consider using descriptive and relevant phrases, avoiding keyword stuffing or exact-match anchor text, and using a mix of branded and non-branded anchor text.
The diversity of backlinks is another important backlink ranking factor. A diverse range of links from different types of websites can indicate to search engines that your website is a valuable and authoritative source of information. To improve the diversity of your backlinks, consider reaching out to a variety of websites and sources, creating content that appeals to different types of audiences and interests, and avoiding relying on a single source of backlinks.
Local SEO ranking factors are particularly important for businesses that rely on local customers or foot traffic. Here are some key local SEO ranking factors to consider:
Your Google My Business listing is a critical local SEO ranking factor, as it provides key information about your business to potential customers and signals to search engines that your business is relevant and trustworthy. To optimize your Google My Business listing, consider providing accurate and up-to-date information, using relevant categories and keywords, and encouraging customer reviews and feedback.
Local keywords are another important local SEO ranking factor, as they signal to search engines that your website and business are relevant to local searches. To optimize your local keywords, consider using location-specific phrases and keywords, creating content that addresses local interests and needs, and using local events and news to generate backlinks and social media engagement.
Behavioral signals like website traffic, engagement, and social media activity can also influence local SEO rankings. To improve your behavioral signals, consider creating high-quality and engaging content, using social media to connect with your audience and promote your content, and using local events and promotions to drive traffic and engagement.
SEO is complex and constantly evolving, but understanding the major ranking factors and implementing strategies to improve them can help you achieve higher search engine rankings and drive more traffic to your website. By optimizing your technical SEO, creating high-quality and relevant content, building high-quality backlinks, and focusing on local SEO, you can position your website for success in 2023 and beyond.
Need help? Find an expert SEO company to do the work for you →
