Find a desirable idea.

Search queries can be a good source of inspiration for what to create and how to enrich your new/existing content. Queries can help you identify which questions and informational needs people have, for instance:

Create good content.

Once you identify a desirable idea that could interest enough people, try searching for it on Google to take inspiration from existing content. You can create something valuable and exciting for your audiences by innovating and improving on it.

Having an engaging page title relevant to the content and how your audiences might search for it on Google is also essential. You can read more tips in our SEO starter guide and helpful content guide.

Help people discover your content.

Once you have created a good piece of content, consider helping relevant audiences discover it by putting it out there in front of them, for instance:

Create modern looking & visually appealing content

Ensure the content's presentation looks modern and inviting and the texts can be easily read on mobile devices. Visuals can be powerful, such as large high-quality images and videos.

Note that these tips are directly from Google Search Console Insights, and pertains to an agency website that I am working to optimize and improve. Google's process analyzes your site's data as far back as 2019, depending on when your Google Search Console property was verified. They then identify the most relevant 'in progress' achievement based on the amount of clicks your site got from Google Search. And while this experience is custom created for improving one of my websites, it can also help you crush your next as achievement in SEO from Google.

If you haven't heard of ChatGPT, chances are you've been living under a rock. Let's break down what it is: an AI tool that has the potential to revolutionize SEO by providing natural language processing (NLP) capabilities that allow for more personalized digital experiences. With its ability to generate text, translate languages, write creative content, and answer questions informally, ChatGPT offers a new way to engage with website visitors and create meaningful interactions. By installing the ChatGPT WordPress plugin, website owners like yourself can easily experiment and tinker by adding an AI chatbot that can act as their assistant on their site and in just a few steps.

ChatGPT and Its Potential Impact on SEO

As a powerful AI tool, it leverages OpenAI’s GPT-3.5 Turbo model to create a sophisticated reasoning system that can be used as an AI chatbot on your website. With its natural language processing (NLP) capabilities, ChatGPT can provide relevant and personalized answers to your customer's questions, help with support, and more. But ChatGPT isn't just an excellent tool for customer service. It also has the potential to upend how we do SEO significantly. Especially with Google Bard and its recent release.

Installing ChatGPT on Your WordPress Website

Installing ChatGPT on your website is quick and easy. First, download, install, and activate the plugin on your website. Next, get your OpenAI API token by visiting their website. Then, create a system role's content payload in the ChatGPT WordPress plugin, which will make a POST request to the Chat API. Set the API endpoint to Chat from OpenAI, add a shortcode to any page, or place it in your theme, and the chatbot will be ready to assist your customers and prospects.


In conclusion, ChatGPT has the potential to change the game for SEO. With its NLP capabilities, it can help your website rank higher on search engine results pages (SERPs) by providing relevant and personalized content to users. Additionally, installing ChatGPT on your website is quick and easy, and the benefits it provides can be significant. So, if you want to improve your website's SEO and customer service, try the ChatGPT WordPress Plugin and read more on Human-Centered Dev.

Keyword research is one of the most crucial components of any successful SEO strategy. It involves identifying and prioritizing the keywords your target audience uses to search for information related to your products or services. A well-organized and effective keyword list can help your content rank higher on Google, attract more traffic to your website, and ultimately drive more conversions. This comprehensive guide will discuss the pros and cons of creating a keyword list and provide a step-by-step guide on creating and prioritizing one.


As a small business owner or entrepreneur, having a solid and effective SEO strategy is crucial to stay ahead of competitors. While it may seem easy to handle SEO independently, it's best to leave the job to the experts. In this article, we'll explore why hiring an SEO expert is a wise investment for your business.

Expertise and Experience Matter

SEO is complex and requires extensive knowledge and expertise to execute effectively. Hiring an SEO expert ensures that you have someone with the necessary skills and experience to handle your SEO needs. They know what works and doesn't and can save you from costly mistakes. When hiring an SEO expert, check their experience and reviews to ensure you get the best candidate for your business. Ask questions about their techniques and strategies to better understand their approach.

Time and Money Saving

SEO is time-consuming, and many entrepreneurs don't have the luxury of dedicating the time needed to optimize their websites. Hiring an SEO expert saves you time as they handle the heavy lifting. You can focus on other areas of your business while they work on improving your SEO. Attempting to handle SEO independently without the necessary expertise can lead to costly mistakes that negatively impact your business. Hiring an SEO expert saves you money and helps your business get ahead of its competitors.

Technical SEO Skills

SEO experts have technical skills that are crucial to the success of your business. They deeply understand HTML, CSS, and other technical aspects of website optimization that you may not be aware of. If anything goes wrong with your website or internet marketing, they can quickly identify and fix the problem.

Get Ahead of the Competition

Hiring an SEO expert can help your business stand out from the competition. Their expertise can help you create a solid and effective SEO strategy that improves your online visibility, drives more traffic to your website, and boosts your search engine rankings.

In conclusion, hiring an SEO expert is like having a star salesperson who's always working for you. They have the expertise, experience, and technical skills to help your business succeed. So, if you're looking for trustworthy and reliable SEO experts, consider checking out our professional SEO services or connecting with us today.

If you suspect that JavaScript issues may block your web page or content from appearing in Google Search, you can troubleshoot them with our guide. JavaScript plays a vital role in the web platform by offering features that make the web a powerful application platform. Ensuring your JavaScript-powered web applications are discoverable on Google Search can help you engage existing users and find new ones.

In this guide, we discuss how Google Search processes JavaScript and best practices for optimizing your JavaScript web apps for Google Search. You can find more information on this topic from Google Home, Search Central, and Documentation.

How Google Processes JavaScript

Google processes JavaScript web apps in three phases: crawling, rendering, and indexing. Googlebot takes a URL from the crawl queue, crawls it, extracts links, and passes it into the processing stage. The processing stage queues the page for rendering, and the page goes from the render queue to the renderer, which passes the rendered HTML back to processing for indexing and link extraction.

Googlebot queues pages for both crawling and rendering. When Googlebot fetches a URL from the crawling queue, it checks if it's allowed to crawl by reading the robots.txt file. Googlebot parses the response for other URLs in the HTML links and adds the URLs to the crawl queue. To prevent link discovery, use the nofollow mechanism.

Crawling a URL and parsing the HTML response works well for classical websites or server-side rendered pages where the HTML in the HTTP response contains all content. However, some JavaScript sites may use the app shell model, where the initial HTML doesn't contain the actual content. In such cases, Google needs to execute JavaScript before it can see the actual content that JavaScript generates.

Googlebot queues all pages for rendering unless a robots meta tag or header tells Google not to index the page. The page may stay on this queue for a few seconds or longer. Once Google's resources allow, a headless Chromium renders the page and executes the JavaScript. Googlebot parses the rendered HTML for links again and queues the URLs it finds for crawling. Google also uses the rendered HTML to index the page.

Tips for JavaScript SEO

To optimize your JavaScript web apps for Google Search, follow these best practices:

Essential SEO Guidelines for Webmasters: Conclusion

JavaScript SEO is important to ensure that your web pages and content are discoverable on Google Search. Follow these best practices to optimize your JavaScript web apps and make them more search-friendly. Watch this video for even more from Google:

Source: Core Principles of SEO for JS

In today's fast-paced world, people are always on the move and have less time to consume lengthy content. That's where bite-sized educational content on social media comes in. With shorter and easy-to-digest information, it's no wonder that these little nuggets of information are gaining popularity among users. Here are some reasons why:

Easy to consume

Bite-sized content is perfect for readers who are always on the go. Whether standing in line for coffee or waiting for a doctor's appointment, readers can consume these bite-sized pieces of information in just a few minutes.


With the rise of mobile users, it's essential to have content that can be easily accessed on a mobile device. Users check their phones frequently, so it's best to have content that can be consumed quickly and easily.

Social media is the place to be

With billions of people logging into social media daily, meeting your audience where they already are is essential. Social media lets you connect with your audience by sharing easy-to-understand and remembered content.

Encourages sharing

Social media is a platform for people to interact and share content. By offering bite-sized educational content, you can generate new leads without advertising. Users are more likely to share content that is informative, engaging, and easy to understand.

Where to start?

If you're unsure where to start with bite-sized content, some digital agencies, such as Key Medium, can help you learn more about offering smaller amounts of educational content. They can also help you track your results to see how well your new method works.

In conclusion, it's time to ditch the traditional methods of giving information and start offering smaller, more manageable sections of content that are easier to process. With bite-sized educational content on social media, you can attract and engage your audience, all while generating new leads and driving traffic to your website.

For even more, explore this piece on social selling to take your content on social to the next level.

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