YouTube is a great way to expand your business, and many people are making a lot of money off of filming YouTube videos. What not everyone is as aware of is that, as with your website, there are some tips that you can apply to your YouTube videos that will boost your SEO (Search Engine Optimization) and get you more views and a higher click-through-rate.
a) Preview what the video is all about. A great way to do this is to go with a short intro that hooks watchers by telling them exactly what to expect in the first 10 seconds.
b) Proof. Tell viewers why they should listen to you. People like to quickly know what they are going to get out of what you are offering. Provide reasons as to why they should continue watching your movie; including accomplishments, experience, and showing proof that you've done your research.
c) Preview-again. Repeat what you are going to cover in your video, but be more specific. Refer to something that you are going to cover later on in the film. This will pique their curiosity and encourage the viewer to continue watching.
Put the keyword in the title, but do not stuff and use it only once, at the beginning. Next, say the keyword in the video. YouTube's algorithm has become super smart and can listen to your words in the video!
To increase user interaction signals, use simple annotations in-video asking people to subscribe, like, and comment. This gets you some feedback, but also keeps your viewers engaged.
In the YouTube video search engine results page, use a custom video thumbnail that includes the current year and stands out from the competition. For the description, have attention-grabbing user copy that appeals to potential watchers. You need to know who you are targeting and make sure that the potential watcher can see the title clearly.
This is one of the ranking signals that YouTube uses. Yes, believe it or not, YouTube is intuitive enough to consider audience-retention, and the longer your video keeps people on YouTube, the higher search ranking you will get!
YouTube is only gaining in popularity and use. In fact, according to the 2018 State of Inbound report, 45% of marketers planned on investing more in YouTube over the course of this year. It is also the #2 search engine in the world, with more than 3 billion searches a month in 2017- amounting to more search volume than Bing, Yahoo!, Ask, and AOL combined, according to Forbes.
Your goal should be to get your video to rank high in Google (meaning preferably on the first page, near the top) so that it gets more traffic and views. The way to do that is to apply the above tips and watch your views rise! Remember, it’s not only about the views; you want to have people subscribe to your channel, so remember tip #4 and don’t forget to ask your watchers to subscribe while they are watching the video! In addition, you can explore the Key Video to improve your video marketing.
Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A Google Mobile Sites and Google Analytics qualified individual and award-winning web development guru, Ali lends his talents to build and bolster digital experiences for a wide array of clients. When Ali’s not helping his clients grow, you can find him doing yoga, walking his dog, and enjoying a nice bike ride around Philly.
Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.
PPC Strategy should not merely focus on driving PPC traffic successfully, but rather, driving successful PPC traffic. Traffic that will convert to meaningful outcomes. Results.
At Running SEO and Key Medium, use the right tools backed by AI to create the best AD for the right audience, in order to send them on the path towards conversion (ie. to a landing page which includes 1- a headline which reflects their search; 2) an image of what they are looking for; 3) short sales copy; 4) a clear call-to-action; 5) social proof/testimonial to show credibility-- usually under CTA).
We target your niche and focus first on completely getting to know the audience-- their location, age, gender-- along with their interests and what they are in-market for. This enables us to hone in on what the user's state of mind is.
Some purchases are thought out over a longer period of time, such as a high-ticket item or b2b services. Other purchases are more in-the-moment. Somehow something caught the lead’s attention and they quickly proceed on the path to purchase.
In order to buy something, one must be aware of it first, of course. After that initial exposure and awareness, the customer then shows interest. Their interest turns into desire/consideration, which then leads them to proceed to action. This is the sales funnel, which tapers down.
How will we best reach them?
Through PPC- for people who know what they're looking for and are ready to take action. They are expressing intent.
Now through the display or Facebook/IG/Twitter channels, ads are placed directly in front of people who aren't actively looking and don't quite know what they want yet.
In this channel, we need to start educating them about the product or service offering and target them based on who they are and what they're interested in.
Video and content marketing strategy are a relevant way to reach these people that don't know what they want. Show them that there is a solution to a problem that they have in order to entice them to click.
How We Help You Develop the Best Pay-Per-Click Strategy
Our PPC strategy utilizes a variety of tools and techniques that help you stand out, draw leads, and gain conversions. We follow a highly optimized strategy that will make your marketing strategy a success. Some of the things that we implement in our PPC strategy are:
We do away with the trends of the past to focus on the way of the future. That means that we don’t focus on keywords when crafting content, we focus on the wants, desires, needs, and interests of your target market along their journey.
Studies show that when ads are relevant and personal to someone, they are much more likely to click on it. With PPC, this is everything. The goal is to get people to click on your ads with the intent of conversion, so if your ad is appealing to them, they will.
We develop an understanding of your target market and use automation to personalize relevant ads that will capture the attention of your audience. This strategy is imperative in receiving the highest number of clicks in your PPC ads.
The vast majority of consumers use their mobile devices when they are searching or making a purchase online. This makes it imperative to optimize ads for mobile devices.
If an ad is not optimized for mobile, many potential customers will ignore it. Our services will make sure that your PPC ads integrate perfectly with mobile devices, making them accessible by all.
Voice search is a top up and coming marketing tool. In fact, estimates show that by the end of 2020, voice search will make up at least half of searches. This is in part due to the advent of technologies such as Amazon Alexa, Google Home, and Siri.
Our services focus on optimizing your ads for voice search in order to prepare for future marketing trends.
Automation and Artificial Intelligence have long been used creatively in various stories that envision the future. This technology is no longer just part of the imagination. This technology is here and, in fact, prevalent in our society today.
Automation makes it possible for ads to be personalized for a particular audience. It ensures that ads will reach a specific target market and are more likely to be clicked on by potential customers.
Our strategies utilize automation in order to personalize your ads and create ads with high engagement and conversions.
Continuing as one of the top marketing tools out there, video marketing provides the opportunity for consumers to get a good look and feel of a product, brand, or service in order to entice them to buy. The addition of videos to ads actually gives them a higher ranking on search engines and makes them more likely to be clicked on.
Our digital marketing services focus on crafting relevant videos for your PPC ads in order to make your ad stand out, have a high ranking, and give consumers even more reasons to click.
