info@keymedium.com
Philadelphia, PA, United States

The Social Relationship:

The internet is a great way to connect people. When it comes to businesses and marketing, it can be easy to focus on the strategy side of things and miss the fact that you can use social accounts to glean valuable information about your audience.

Yes, social analytics are great. They give you the ability to track the impact of your social reach. With them, you can identify high-value networks and content, track on-site and off-site user interaction with your content, and ultimately look back to see how all that is benefiting you, revenue-wise.

We see your social reach as four branches, with your social channels as the tree trunk.

When you look into each of these areas, you find that by focusing on each one, you are causing your tree to grow and expand.

Social media is not just an efficient channel to learn more about your customers and gather data; it’s also an effective way to communicate about your mission and company brand.

It’s a way to not only make sales, but to build lasting relationships with your customers.

Sources:

https://support.google.com/analytics/answer/3094765?hl=en&ref_topic=1316551

https://dmexco.com/stories/social-media-more-than-just-another-communication-channel/

https://digitalmarketinginstitute.com/en-us/blog/social-media-is-a-customer-service-channel-whether-you-like-it-or-not

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