Designing and having your website built can sometimes be overwhelming. Especially if you are not tech-savvy and hear a lot of web development and design lingo flying around.

You may be asking yourself about specific editions to your website, and how important they really are. If “link title attribute” is one of those, then you are in the right place. We are going to talk a little bit about link title attributes; what they are, and how you use them.

What exactly IS a link title attribute?

The short answer is that when a web user is about to click on a link, they can hover over it with their mouse, and it pops up a short explanation about what the link is. Basically, a preview of the content that is on the page they are about to click through to.

The long answer is a little more involved. Not everyone feels comfortable clicking on a link to go to a webpage, or they don’t want to waste their time going to a page and only to find that the information doesn’t pertain to what they need. What’s more, not only do link title attributes help users to navigate your web site, but they also help you.

How do link title attributes help websites?

The goal of any site is to keep users navigating it as long as possible. If users are confused or feel that the site is challenging to search and find information, their chances of leaving increase.

If they can hover over a link before clicking to the page and see a quick preview of the page content, it helps for two reasons. One, users can learn more about where they are going, which reduces disorientation, and two, it helps them to save time and not click on links that don’t have the information that they are looking for.

A few things to avoid when adding link title attributes to your website.

While link title attributes may not be helping your SEO, they are still doing a lot for your site. Giving your users accessibility is key to any website. By creating the best user experience possible, you are optimizing your site in a way that even keywords can’t. You are making it easy for your users to read, search, and navigate, which is excellent.

When you are having your website built, you want to look for a company, such as Key Medium/Running SEO, that understands the importance of accessibility and strives to include it in every aspect of their web design.

Is it better to use absolute or relative URLs? It’s a pretty common question when it comes to SEO and ongoing internet purposes such as internal linking. While Google claims that it doesn’t make a difference whether one uses absolute or relative URLs, many web developers end up using relative URLs when writing code for internal linking. But, is that the best decision?

What is the difference between relative URLs and absolute URLs?

Absolute URLs are long URLs that contain more information than relative ones. The absolute URL is long because it contains all of the essential information for finding something specific. When using absolute URLs, you must put the entire address on the page, including the full domain and /page.

Relative URLs are convenient URLs that are shorter and more simple. They actually use an absolute URL as the point they start from and do not include the full web address, instead, they’re simply /page. Using a relative URL makes the assumption that the page you are headed to is on the same site you are already on.

When you are writing internal links, you are adding hyperlinks that lead to an image, document, or another page, that is on the same domain or website. As a relative URL already assumes that your link is for the same domain or website, it makes sense to use one for your internal links.

Coding a relative URL when you’re writing internal links is easier than coding an absolute. It is a more efficient way to write the code for a website and most web developers use them. They can be beneficial for the functioning of your website because they tend to make your page load faster.

Are relative URLs the best choice?

In theory, if a website were to have a perfect site map and structure with a single domain and canonicals that were implemented right, it wouldn’t matter whether you use relative or absolute URLs.

Unfortunately, most websites are not structured perfectly. In that case, it is actually beneficial to use absolute URLs. This is because when you use absolute URLs, Google is able to find its way back to the page.

One of the great benefits of using absolute URLs is that they prevent issues of duplicate content. With relative URLs, duplicate content is fairly common and makes you rely upon Google to determine the real version of your website, which it then uses to rank it.

Essentially, while you have four pages for your website that are the same to you, Google sees them as four different pages. This allows Google to enter your site onto whichever page it chooses, indexing and ranking.

Fixing the relative vs absolute problem

The most important thing to do is to ensure that all of the versions of your domain resolve to just one version. Whether you choose HTTPS, HTTP, or www., it doesn’t really matter, although Google claims that HTTPS is a bit better than HTTP. Choose one and then make sure that all of your domains resolve to just one version.

While that fixes the server, you also need to make sure that your internal links are functioning the way you want them to. That means you need to ensure that your links are absolute URLs, not relative URLs. It may seem time consuming and nonsensical, but the benefits of using absolute URLs are great enough to make it worth the time and effort.

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