At Google I/O, Google announced that they’re testing a new Speed Report powered off CrUX data within Google Search Console. Basically what this new report will accomplish is to give you an aggregated view of your website filed metrics. This is incredibly useful considering that you’ll be able to drill down into specific issues, even allowing you to see examples of the issues in both mobile--first, along with desktop (emphasis on mobile).
The new speed report is currently in beta so if you use Google Search Console it’ll be available to you based on a sampling from Google Chrome's User Experience report. Google states: "Data for the Speed report comes from the Chrome User Experience Report. This reflects actual usage data on your site from users around the world." More here.
How does site speed affect SEO?
If you know about SEO then I’m sure you already realize just how important the length of time for a page loading is. Everything is important to ensure that the user experience is nothing but perfect for SEO, even when it comes to page loading.
For every minute that your consumers are sitting there, waiting for the page to load, noticing the delay and overall seeing the speed of the page loading, is ultimately losing you money.
How many times have you tried to load a page, only to leave when it takes too long? When you have consumers leaving your site because your page is taking too long to load then you’ll lose money.
The attention span of humans isn’t long to start with, let alone on a busy day when they have things to get done and instead have to sit and watch a page load. The frustration grows, and this often results in leaving a bad mark on a brand.
Believe us when we say that site speed is crucial when it comes to SEO.
How we can help.
We have a free SEO checker that can make all the difference for you. Key Medium/Running SEO keeps up with all the new and current changes and you want to too.
We have helped businesses set up with Google Search Console and are always happy to consult about site speed and other SEO issues that may arise. Trust us when we tell you that with our help you’ll have all the SEO help you need. Get in touch for a free website optimization quote here.
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As humans, we are creatures of habit, and as such, it can be hard to accept change. While we may love site updates and software improvements, they can also be overwhelming and confusing. Let’s face it. There’s nothing more frustrating than figuring a program or service out, only to have it change the next day.
Google Ads recently made a change in its performance, and if you are a user, we’re sure that you saw the notice of the update. Maybe you were left scratching your head and wondering just what the changes are that Google Ads made, and how they are going to affect you.
Well, there are a few changes, but the biggest one is that they are now explaining the changes. As a user, you will not only be able to see the updates that Google Ads is making, but they will allow you to explore why they have made the changes and how they will benefit you.
Another significant addition is Gallery Ads, which makes it easier for users to promote products and services in news feeds with a bright collage of images.
Other new services include things like optimization score that now includes display campaigns, new multiple plans, and plan sharing in Keyword Planner, improvements in Smart Bidding, new extensions for YouTube, responsive ads (that are available to all advertisers), and much more.
Basically, to simplify it, Google Ads just added a ton of features that are going to help you to improve your business.
So, this is great. Google Ads just added all these snazzy new updates, and they are going to help you run a better business. But how do they exactly help?
If you’ve been following along, you’ll see that most of the updates have one common trend-they are analyzing data for you, instead of you having to do the work yourself.
Okay. Now we are getting somewhere.
Google Ads is making it easier for you to launch campaigns, and keep your information organized, while they do the work of sorting your information, and then give you detailed reports that enable you to know just how well you are doing.
They are even making it easier, and not only showing you the results but explaining what those results mean. You no longer have to worry about analyzing your data to improve your campaigns, because Google Ads is going to do it for you!
This is a lot to take in. Even though you might understand now what these updates are for, and how they will benefit you, you may still not know exactly how to use all this info. There’s nothing to worry about. There are companies, such as Key Medium and Running SEO, that do just that. They help you to analyze your marketing strategies and understand Google’s data so that you don’t miss out on any of the important services that Google has to offer. You want to make sure that you are getting the most out of Google’s services so that your business cannot only grow but thrive, and that’s just what Key Medium and Running SEO can do for you!
