In today's fast-paced world, people are always on the move and have less time to consume lengthy content. That's where bite-sized educational content on social media comes in. With shorter and easy-to-digest information, it's no wonder that these little nuggets of information are gaining popularity among users. Here are some reasons why:
Bite-sized content is perfect for readers who are always on the go. Whether standing in line for coffee or waiting for a doctor's appointment, readers can consume these bite-sized pieces of information in just a few minutes.
With the rise of mobile users, it's essential to have content that can be easily accessed on a mobile device. Users check their phones frequently, so it's best to have content that can be consumed quickly and easily.
With billions of people logging into social media daily, meeting your audience where they already are is essential. Social media lets you connect with your audience by sharing easy-to-understand and remembered content.
Social media is a platform for people to interact and share content. By offering bite-sized educational content, you can generate new leads without advertising. Users are more likely to share content that is informative, engaging, and easy to understand.
If you're unsure where to start with bite-sized content, some digital agencies, such as Key Medium, can help you learn more about offering smaller amounts of educational content. They can also help you track your results to see how well your new method works.
In conclusion, it's time to ditch the traditional methods of giving information and start offering smaller, more manageable sections of content that are easier to process. With bite-sized educational content on social media, you can attract and engage your audience, all while generating new leads and driving traffic to your website.
For even more, explore this piece on social selling to take your content on social to the next level.
As we approach 2023, it's important to start thinking about how to prepare your website for the new year. Updating your website to take advantage of recent adjustments and updates in the business world is crucial to staying competitive and on top of your game. Here's a step-by-step guide on how to get your website ready for 2023.
Take the time to analyze your competitors' websites and strategies from the past year. Look for pages that helped them gain organic traffic and analyze whether these strategies are relevant to your business. Don't just copy your competitors – adapt and apply what works for your own business.
Content creation often gets pushed to the back burner when things get busy, but it's crucial to plan it in advance. Take the time to review customer queries and pain points from the past year and use that information to create relevant and engaging content that addresses their needs.
Don't overlook technical SEO issues such as broken links, duplicate content, and missing alt text. These issues can harm your website's performance and should be addressed as soon as possible. Take the time to budget for technical SEO and fix any issues before moving on.
Running SEO is a free website SEO analyzer crucial to preparing your website for the new year. Use the latest SEO updates and strategies to gain more traffic and customers. Use Running SEO to optimize your website for success.
Preparing your website for the new year is essential to staying competitive and achieving success in 2023. Use this comprehensive guide to analyze your competitors, create relevant content, fix technical SEO issues, and optimize your website with Running SEO. With these steps, you'll be well on your way to a prosperous new year.
Many people remember the days of fliers, newspaper advertisements, commercials, and pamphlets. While those mediums still exist and are utilized in most business’ marketing strategies, those traditional tools don’t even hold a flame to the massive influence of digital marketing.
Digital marketing is essential because not only is nearly everyone online but also, the various digital marketing tools actually help businesses reach markets that would have never been possible before. If you have a business, you need to be using digital marketing. When you create a digital marketing strategy, it is important that you include content marketing.
Content marketing is a digital marketing approach that is focused on crafting and sharing relevant, targeted, and regular content. The purpose of content marketing is to gain visibility in order to reach your target market, increasing your leads and ultimately your conversions.
This important form of marketing can seem simplistic, but is in fact highly focused and requires a great deal of skill. Being able to consistently provide SEO-optimized content that is relevant and top-quality is not something that just anyone is capable of.
This essential form of digital marketing encompasses platforms such as your business website, your emails, and your social media accounts. When you design your digital marketing strategy, you need to ensure that you include content marketing in order to effectively impact your marketing goals.
Content marketing has its own unique benefits that basically touch each area of importance when it comes to marketing. The great benefits that come from this one marketing tool make it a method that you won’t want to forget about.
Content marketing is one of the main ways that you will build the identity of your brand. This is important because your brand identity is what draws people to you, helps them connect with you, leads them to eventually become your customer, and keeps them around as a supporter and returning customer.
Today’s consumers are looking for businesses they can connect with and feel drawn to, those that have shared values and a message that the consumer can get behind. Crafting a unique and relevant brand identity helps to put your business in that position. You are giving consumers something to connect with and making your business identifiable in a number of ways.
Content marketing is one way to build your brand identity. The content that you put out into the world should reflect your business, your personality, your message, and your values. It should offer expertise and information from your brand to your target market, consistently building your identity and putting your business in the place of expert.
Your content is the main tool that will help your business rank highly on Google and other search engines. When you are able to optimize your website’s content, you are making it much more likely that you will receive a high ranking.
When you are able to provide content that utilizes keywords, is relevant, and is consistent, you are basically setting yourself up to strike SEO gold. The content that you provide is one of the best ways to achieve a high ranking if you can meet a few standards.
Determine the best keywords in your industry and make sure to include them in your content. Keep your posts relevant to your target audience so that when people click on your links and visit your website, the content will keep them there and Google will rank you higher. You also want to ensure that your content is consistent, bringing in a regular flow of traffic, because if traffic dies down, so does your ranking.
Your content marketing strategy needs to include optimization tools in order to receive the highest possible SEO benefit.
You need leads. Without leads, there are no conversions. Without conversions, there is no success. Without success, frankly, you don’t really have a business.
Content marketing is one of the best ways to generate leads. When you create great content, you are increasing your visibility. Posting a link to one of your articles on social media provides an opportunity for new people to discover you and visit your website.
Once they click on your link, if your content is relevant, useful, or engaging, they will stay and read. If they value what you wrote, there’s a good chance they will either read more, follow you on social media, or sign up for your email list. Basically, there’s a good chance they’ll become a lead.
Getting leads is essential and the content that you put out provides a great opportunity for finding them. Without consistent content, you won’t be visible, and if you’re not visible, your target market will not discover your business.
You will also find leads with your content because relevant and useful content will be shared by others. Your social media followers will share your posts on Facebook, Twitter, and Instagram. Their shares will increase your visibility and help you to gain more leads.
While 2023 will see a number of new marketing strategies, content marketing is just as important as ever because it has the ability to reach your target market like nothing else. You will want to make sure and craft a content marketing strategy as you are creating your strategy for 2023.
Content is basically a win-win, creating a cycle of visibility, traffic, lead, share, visibility, traffic, lead, and so on. As long as your content is consistent and relevant for your target market, while also utilizing SEO tools, your content marketing strategy will bring you the success you are looking for.
Sources: growthmarketingconf, SEMRush, toolbox
Are you looking to boost the SEO growth of your website and get it on the first page of Google? Look no further! In this post, we'll cover 20 of the best ways to get your website ranking higher on Google, from conducting keyword research to optimizing your loading speed. Search engine optimization is essential for any website wanting to get traffic. After all, most users don’t go beyond the first page of Google when searching for something. That’s why it’s so important to get your website on that coveted first page.
Keep reading to learn all the tips and tricks you need to know to get your website on the first page with these 20 time-tested and proven ways.
These keywords should be included in your title tags, meta descriptions, and throughout your content to improve your ranking on Google. You may also consider using them if you run Google Ad campaigns, or to conduct competitor and market research. For even more on this, see this guide on keyword research including identifying keyword intent.
These elements should accurately and compellingly describe your content and include the targeted keywords to improve your ranking on Google. It is important to note that Google programmatically pulls in the title and description based on a user's search, so it is crucial to optimize these elements to ensure that your website appears prominently in the search results. By taking the time to carefully craft your title tags and meta descriptions, you can improve your website's visibility and attract more users to your site.
Use these keywords in your headings, subheadings, and body text to signal to search engines the relevance of your content to users' search queries. It is important to be mindful of the keyword density, or the number of times a keyword appears in relation to the total number of words on the page, when incorporating keywords into your content. Keyword stuffing, or the practice of excessively using keywords in an attempt to manipulate search rankings, is not only ineffective, but it can also harm your website's ranking and user experience. Instead, aim to create helpful, informative, and easy-to-read content that naturally incorporates your targeted keywords. By focusing on creating high-quality content that provides value to users, you can improve your ranking on Google and attract more visitors to your website.
It is important to provide value to users and address their needs and interests through your content to keep them engaged and interested in your site. Good content can also help to improve your ranking on Google. Search engines want to provide the best possible results to users, so they will rank websites with high-quality, relevant content higher in the search results. By consistently producing unique and valuable content, you can establish your website as an authority in your industry and improve your ranking on Google. Additionally, good content can help to attract links and social shares, which can also contribute to your ranking on the search engine. Overall, investing in high-quality, unique, and engaging content is a crucial element of a successful SEO strategy.
By linking related pages on your site, you can improve your ranking on Google. This is because you build "link juice" internally, and point users to even more helpful content that they may be interested in that is relevant.
By linking to reputable sources, you can show search engines the value of your content and improve your ranking on Google. Not just that, but in SEO, "followed" links are considered more valuable because they are the default behavior for links. "No-followed" links were introduced to combat spam, but they can cause problems if used too frequently. To encourage websites to link to other sites, Google rewards websites that use followed links. Pro tip: It is important to carefully manage your use of external links by creating a whitelist or blacklist of trusted or untrusted domains, rather than no-following every external link.
Use descriptive and keyword-rich file names and alt text for your media to signal to search engines the relevance of these elements to your content. Alternative (alt) text is also important for user experience overall, and Web Content Accessibility Guidelines (WCAG) mandate using it to help folks who may have temporary or permanent disAbilities.
By actively using social media, you can indirectly improve your ranking on Google. This is because Google has shown to pull in popular Twitter posts in the past. Not just that, but it achieves a social viral coefficient greater than 1, meaning it is leveraging network effects, helping to share and even create user generated content (UGC).
By providing opportunities for users to comment, share, and interact with your content, you can improve the user experience on your website and signal to search engines the value of your content. This can ultimately help to improve your ranking on Google. There are several ways to increase user engagement on your website, including:
These keywords are often more descriptive and contain more than one or two words, making them more closely aligned with the way users typically search for information. By incorporating long-tail keywords into your content, you can increase the chances of ranking for those keywords and improve your overall ranking on Google. By targeting a specific audience with long-tail keywords, you can also attract more qualified traffic to your website and potentially generate more leads or sales. It is important to note that while long-tail keywords may have lower search volume, they can still drive valuable traffic to your website and should be a key part of your overall SEO strategy.
A slow-loading website can be frustrating for users and may lead them to leave your site before they have a chance to engage with your content. According to Google research, "a one-second delay in mobile load times can impact conversion rates by up to 20%." On the other hand, a fast-loading website with a seamless user experience can keep users on your site longer and encourage them to explore more of your content. This can ultimately improve your ranking on Google, as search engines consider loading speed and user experience as ranking factors. There are several ways to optimize your website's loading speed and user experience, including optimizing images, minifying CSS and JavaScript, using a content delivery network (CDN), and reducing the number of redirects and external requests. By taking the time to optimize these elements, you can improve your website's performance and ranking on Google.
By incorporating local keywords and optimizing your website for local search, you can improve your visibility and ranking in the search results. For example, a Pennsylvania-based marketing firm may want to include the regions served, such as "Pennsylvania SEO Agency" on the homepage of your site.
By providing accurate and relevant information about your business, you can improve your ranking on Google. You can see how many views your listing gets, and even post updates and respond to positive or negative reviews for reputation management.
It is a type of code that is added to the HTML of your website and helps search engines understand the meaning and structure of your content. By using schema markup, you can help search engines understand the content on your website and improve your ranking on Google. There are several types of schema markup, including product, event, recipe, and article schema. By using the appropriate schema markup for your content, you can help search engines understand the relevance and context of your content to users' search queries. This can improve the chances of your website appearing in rich results, such as rich snippets or featured snippets, which can increase its visibility and improve its ranking on Google. In addition to improving your ranking, schema markup can also help to increase the click-through rate (CTR) of your website by providing users with more information about your content in the search results.
A sitemap is a file that lists all the pages, posts, and other content on your website, along with their respective URLs. By providing a comprehensive and up-to-date sitemap, you can improve your ranking on Google. When search engines crawl your website, they use the sitemap as a roadmap to discover and index your content. This can help ensure that all of your pages and posts are being properly indexed and considered for ranking. It is important to note that sitemaps are not a ranking factor in and of themselves, but they can help search engines discover and index your content more efficiently, which can ultimately improve your ranking. In addition to creating a sitemap, you should also regularly update it to reflect any changes or additions to your website. This will help ensure that search engines have the most current and accurate information about your website.
These types of issues can create a poor user experience and make it more difficult for search engines to crawl and index your website, which can ultimately harm your ranking. By regularly monitoring and addressing any such issues, you can improve your ranking on the search engine. There are several tools and resources available to help you monitor and address technical errors and issues on your website, including Google Search Console and SEO audit tools. By using these tools to identify and fix issues, you can ensure that your website is running smoothly and performing optimally. In addition to monitoring and addressing technical errors and issues, it is also important to regularly update and maintain your website to prevent such issues from occurring in the first place. By taking proactive measures to maintain your website, you can improve your ranking on Google and provide a better user experience for your visitors.
It is a free service provided by Google that allows you to monitor and maintain your website's presence in search results. By using Search Console, you can identify areas for improvement and optimize your website to improve your ranking on the search engine. Some of the key features and benefits of Search Console include:
By regularly monitoring and responding to these reviews, you can improve your reputation and ranking on the search engine. This is especially true with the latest Google algorithm update released in August 2022 called the Helpful Content Update. With this update, Google is prioritizing websites that provide helpful and relevant information to users, as well as those with high-quality and engaging content. By responding to user reviews and ratings, you can demonstrate to Google that your website is valuable and useful to users. This can help improve your reputation and ranking on the search engine. It is important to note that it is not just the number of reviews and ratings that matters, but also the quality and relevance of those reviews, as well as any response from you. By actively encouraging users to leave reviews and ratings and responding to them in a timely and helpful manner, you can improve your reputation and ranking on Google.
On-page strategies involve optimizing the content and structure of your own website, such as using targeted keywords in your content and optimizing your website's loading speed. Off-page strategies involve building links and citations from external websites, such as by promoting your content on social media or getting mentioned in news articles. By using a combination of both types of strategies, you can improve your overall ranking on Google. On-page and off-page SEO strategies work together to help search engines understand the relevance and value of your website to users. By optimizing both the content and structure of your website and building links and citations from external sources, you can demonstrate to search engines that your website is a valuable and useful resource for users. This can help improve your ranking on Google and increase the visibility and traffic to your website.
Google frequently updates its algorithms to improve the quality and relevance of the search results it delivers to users. By staying informed about these updates and how they may affect your website's ranking, you can make the necessary changes to optimize your website and improve your ranking on Google. There are several resources available to help you stay up-to-date with the latest algorithms and ranking factors, such as industry blogs, newsletters, and webinars. It is also important to regularly update and optimize your website to align with these factors. This may include creating high-quality and engaging content, optimizing your website's structure and navigation, and building links and citations from external sources. By regularly updating and optimizing your website, you can improve your ranking on Google and stay ahead of the competition.
To improve your website's ranking on Google, it is important to follow these proven 20 SEO strategies and tips listed. These strategies will help you increase your website's visibility and attract more users. Some of these strategies mentioned above include conducting keyword research, optimizing your website's title tags and meta descriptions, creating high-quality and engaging content, using internal and external linking, optimizing images and videos, promoting your content on social media, encouraging user engagement, optimizing for local search, claiming and optimizing your Google My Business listing, using schema markup, creating and submitting a sitemap, monitoring and addressing technical errors, using Google Search Console, responding to user reviews, using a combination of on-page and off-page SEO strategies, and staying up-to-date with the latest ranking factors.
Don't miss out on the opportunity to take your website and SEO to the next level! Key Medium is here to help you achieve your online growth goals with expert SEO support. Don't just take our word for it, see for yourself with a free website and SEO consultation or check out our SEO service packages.
And if you're feeling confident in your SEO skills, give our SEO audit tool a try and see where you can improve.
Don't let this opportunity pass you by, contact us today and let's get started on your journey to SEO and website success!
Are you a nonprofit communication professional looking for the best possible content management system (CMS) to manage your organization's website? Look no further than WordPress. Whether you are looking to create a new nonprofit website or redesign your existing one, WordPress for nonprofits is a no-brainer.
Here are five reasons why the WordPress CMS is the go-to solution for nonprofit websites:
WordPress is designed with simplicity in mind, making it easy for anyone to learn and use. Nonprofits often have limited resources and staff, so a user-friendly CMS is crucial. With WordPress, you don't need any special technical skills or coding knowledge to create a professional website.
WordPress offers endless customization options, allowing you to design and tailor your website to fit the needs and goals of your organization. You can choose from a wide range of themes and plugins to add features and functionality to your site. Whether you need an event calendar, donation form, or social media integration, there's a WordPress plugin for that.
Search engine optimization (SEO) is important for any website, but especially for nonprofits that rely on donations and support from the community. WordPress is SEO-friendly, meaning it's easier for search engines like Google to crawl and index your site. Additionally, WordPress automatically optimizes your site for mobile devices, ensuring it looks great and functions properly on all screens.
Security is a top concern for any website, and WordPress takes it seriously. They regularly release updates to fix vulnerabilities and improve security measures. Plus, there are many security plugins available to add an extra layer of protection to your site. With WordPress, you can trust that your site is secure and reliable.
One of the biggest benefits of WordPress is that it's free to use. You'll only need to pay for hosting, a domain name, and any premium themes or plugins you choose to use. This makes it an affordable option for nonprofits that may have limited budgets.
It's user-friendly, customizable, SEO-friendly, secure, and cost-effective. Take the first step towards improving your organization's online presence and get a free website consultation with Key Medium today. Let us help you design and implement a new WordPress website redesign that meets the needs of your nonprofit and its mission. You may also explore our nonprofit website design portfolio examples, or get our proven website structures for nonprofit organizations for free.
In the internet’s endless expanses of marketing competition, having a website with content that stands out from the rest is a true accomplishment.
The number of publishers pulling information from tantamount sources is ever-growing. This ultimately presents troublesome obstacles when it comes to differentiating your website from the masses.
Google, as well as other search engines, look for websites that implement innovative methods of producing content that stands out when presented to other people.
But let’s face it, the internet is chock-full of recycled information. Learning how to break the cycle with unique content is essential when integrating commodity content into your website.
Commodity content refers to any content that is accessible from multiple sources. This can be anything from content vendors to the government or commercial repositories.
With the overwhelming amount of commodity content that is required for use in certain subject matters, it’s becoming quite a challenge for website owners to stand out.
There are many elements that come into play when addressing website differentiation.
The definition of differentiation is “the act or process of differentiating,” or “development from the one to the many, the simple to the complex, or the homogeneous to the heterogeneous”(Merriam-Webster Online. Educational World).
In simpler terms, differentiation is being different.
But, when addressing commodity content differentiation, it’s about more than just being different.
In order to avoid blending in with the world-wide web’s extensive tract of indistinguishable commodity content, you must truly think outside the box.
Set your website apart from the norm by avoiding clichés and focusing on which elements you can integrate into your site to boost its popularity.
Let’s address the dos and don’ts of differentiating your website, even if you have commodity content.
Differentiating Commodity Content DON’Ts
Oftentimes, writers fall victim to content traps. This means the content they are pulling from can’t be altered because it depicts information that persists from person to person.
For instance, government information is difficult to differentiate because you’re limited in the number of modifications you can make to the information’s general format.
It’s a common misconception that producing lots of content will help your site’s overall SEO ranking. Unfortunately, this is not the case.
Google elevates valuable, original content over thin, fluff-filled content. Therefore, differentiating your content with useful information that your visitors can trust is essential to establishing a legitimate SEO ranking.
Differentiating Commodity Content DOs
Every publisher should create a comparison report before commencing with the further development of their site.
It doesn’t even need to be that complex. Configuring a basic list of your competitors’ pros and cons is plenty sufficient.
Prompt for answers to questions like:
In addition to links and keywords, Google ranks websites based on content relativity and effectiveness. Essentially, Google is focusing on users rather than keywords.
Consider asking yourself these questions:
Centering your content around users will help significantly in differentiating your website from the masses.
Key Takeaways
Effectively differentiating your website, even if you have commodity content, is not as intimidating as it seems.
Developing a basic understanding of commodity content fundamentals can ultimately ensure that your site outshines your competitors.
Remember these key takeaways:
1. Understand the fundamentals of commodity content
2. Understand how to differentiate commodity content on your website
3. Avoid content traps
4. Produce valuable, original content
5. Analyze your competitors’ positive and negative qualities
6. Center your content around users
Sources:
