If you're a website owner or digital marketer, you've probably heard about Google's new page experience ranking, which was rolled out from February to March 2022. But what exactly is this new ranking, and how does it impact your website's search visibility and performance? In this article, we'll dive into the details of the new page experience ranking and discuss the steps you can take to optimize your website for this ranking.

What is the New Page Experience Ranking?

Simply put, the new page experience ranking is a set of ranking signals that Google is using to measure the overall user experience on a website. These signals include factors such as loading speed, interactivity, and visual stability, as well as the presence of certain technical features such as HTTPS security and mobile-friendliness.

Why is Google Introducing the New Page Experience Ranking?

According to Google, the goal of the new page experience ranking is to help users find the most helpful and enjoyable websites in their search results. By considering a wider range of user experience factors, Google hopes to provide a better and more relevant search experience for its users.

How Does the New Page Experience Ranking Impact Your Website?

If your website has a good page experience, it may see a boost in its search rankings. On the other hand, if your website has a poor page experience, it may see a decline in its search rankings. In other words, the new page experience ranking is yet another important factor that can impact your website's visibility and performance in search results.

What Steps Can You Take to Optimize Your Website for the New Page Experience Ranking?

Here are a few steps you can take to optimize your website for the new page experience ranking:

  1. Improve your website's loading speed: A fast-loading website is essential for a good user experience. Use tools like Google PageSpeed Insights to identify areas for improvement and optimize your website's loading speed.
  2. Make your website mobile-friendly: With more and more users accessing the internet on their smartphones, it's essential to have a mobile-friendly website. Use tools like Google's Mobile-Friendly Test to ensure that your website is mobile-friendly.
  3. Use HTTPS security: HTTPS is a secure version of HTTP that encrypts data transmitted between a website and a user's browser. By using HTTPS, you can improve the security and privacy of your website and boost your page experience ranking.
  4. Optimize your website's interactivity and visual stability: Make sure that your website is interactive and visually stable, with no sudden layout shifts or pop-ups that can interrupt the user experience.

Your Page Experience Matters

The new page experience ranking is an important factor that can impact your website's visibility and performance in search results. By taking steps to optimize your website for this ranking, you can improve your website's user experience and attract more visitors from search. If you need help optimizing your website for the new page experience ranking, consider reaching out to a digital marketing or SEO expert for guidance.

Read more about it here.

BERT. It stands for Bidirectional Encoder Representations from Transformers. It’s Google’s newest algorithmic update, and it’s a large update that will impact around 10% of queries, as well as featured bits and organic rankings.

Essentially, what BERT does is help Google better comprehend natural language. It is also a research paper and machine learning natural language processing framework, that has caused search activity to skyrocket.

The best way to understand BERT is to understand the way that computers have had difficulty understanding language in the past. Until natural language processing came around, computers were mainly able to store text and receive the entered text.

The advent of natural language processing made it possible for researchers to develop things such as named entity recognition, classification, sentiment analysis, and question and answering, which made it possible to solve for specific types of language understanding.

Natural Learning Process models were individual tools, each with their own specific, expert task. However, BERT has revolutionized the NLP model by combining and streamlining 11 of the top functions of NLPs, allowing for one tool instead of eleven.

BERT has made strides in natural language understanding, essentially changing natural learning processing forever. Machine learning communities anticipate BERT relieving the huge burden that has accompanied their ability to perform research in natural language, as it has been pre-trained on the entire English Wikipedia of 2,500,000 words.

The evolution of BERT

There are a number of different BERT versions out there, and it is expected that BERT will continue to progress. BERT began when Google took text from Wikipedia, combined with loads of money, computational power, and used an unsupervised neural network for training all of Wikipedia’s text to understand language and context.

They were able to train BERT to take any length of text and transcribe it into a vector, which is a fixed string of numbers, making it translatable to a machine. BERT looks at the words before and after a masked, or hidden, word, in order to predict what the hidden word is.

By performing this function repeatedly, BERT becomes proficient in predicting masked words, as well as in performing 11 of the most common tasks of the natural language process.

BERT as a solution for companies

BERT is an incredible solution for companies because it opens their machines up to greater efficiency and accuracy in understanding the things that humans, as well as machines, haven’t yet been able to understand.

Every company has to work with millions of words on a daily basis, many of them difficult to deal with due to being ambiguous, polysemous, and synonymous. BERT is able to solve the difficult sentences and phrases that are a combination of numerous multi-faceted words.

Due to the fact that many words have tons of meanings, search engines and machines have thus far had difficulty determining the proper use of the word in context. And the longer a sentence or phrase is, the more difficult it becomes. BERT provides a solution for this problem, helping search engines to fill in the gaps and determine the proper message, by learning how to provide context.

BERT provides solutions by helping Google to better understand the human language, making an incredible difference in how Google interprets queries, as well as impacting voice search and SEO.

With the certain progression and updates of BERT, users can rest assured that Key Medium and the Running SEO team will continuously keep their websites prepared for updates, allowing it to function seamlessly. Every change will be put into place without users needing to do a thing, allowing their machines and processes to flow without pause.

Many think that BERT is a revolutionary update, bringing business into the next phase of technological prowess. While that very well may be the case, only time will tell.


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