Why You Need to Improve Your Content Marketing in 2020

By 2 years ago

Many people remember the days of fliers, newspaper advertisements, commercials, and pamphlets.  While those mediums still exist and are utilized in most business’ marketing strategies, those traditional tools don’t even hold a flame to the massive influence of digital marketing.

Digital marketing is essential because not only is nearly everyone online but also, the various digital marketing tools actually help businesses reach markets that would have never been possible before. If you have a business, you need to be using digital marketing. When you create a digital marketing strategy, it is important that you include content marketing.

What is content marketing?

Content marketing is a digital marketing approach that is focused on crafting and sharing relevant, targeted, and regular content. The purpose of content marketing is to gain visibility in order to reach your target market, increasing your leads and ultimately your conversions.

This important form of marketing can seem simplistic, but is in fact highly focused and requires a great deal of skill. Being able to consistently provide SEO-optimized content that is relevant and top-quality is not something that just anyone is capable of.

This essential form of digital marketing encompasses platforms such as your business website, your emails, and your social media accounts. When you design your digital marketing strategy, you need to ensure that you include content marketing in order to effectively impact your marketing goals.

Why should I use content marketing?

Content marketing has its own unique benefits that basically touch each area of importance when it comes to marketing. The great benefits that come from this one marketing tool make it a method that you won’t want to forget about.

  • Build your brand identity

Content marketing is one of the main ways that you will build the identity of your brand. This is important because your brand identity is what draws people to you, helps them connect with you, leads them to eventually become your customer, and keeps them around as a supporter and returning customer.

Today’s consumers are looking for businesses they can connect with and feel drawn to, those that have shared values and a message that the consumer can get behind. Crafting a unique and relevant brand identity helps to put your business in that position. You are giving consumers something to connect with and making your business identifiable in a number of ways.

Content marketing is one way to build your brand identity. The content that you put out into the world should reflect your business, your personality, your message, and your values. It should offer expertise and information from your brand to your target market, consistently building your identity and putting your business in the place of expert.

  • SEO

Your content is the main tool that will help your business rank highly on Google and other search engines. When you are able to optimize your website’s content, you are making it much more likely that you will receive a high ranking.

When you are able to provide content that utilizes keywords, is relevant, and is consistent, you are basically setting yourself up to strike SEO gold. The content that you provide is one of the best ways to achieve a high ranking if you can meet a few standards.

Determine the best keywords in your industry and make sure to include them in your content. Keep your posts relevant to your target audience so that when people click on your links and visit your website, the content will keep them there and Google will rank you higher. You also want to ensure that your content is consistent, bringing in a regular flow of traffic, because if traffic dies down, so does your ranking.

Your content marketing strategy needs to include optimization tools in order to receive the highest possible SEO benefit.

  • Lead generation

You need leads. Without leads, there are no conversions. Without conversions, there is no success. Without success, frankly, you don’t really have a business.

Content marketing is one of the best ways to generate leads. When you create great content, you are increasing your visibility. Posting a link to one of your articles on social media provides an opportunity for new people to discover you and visit your website.

Once they click on your link, if your content is relevant, useful, or engaging, they will stay and read. If they value what you wrote, there’s a good chance they will either read more, follow you on social media, or sign up for your email list. Basically, there’s a good chance they’ll become a lead.

Getting leads is essential and the content that you put out provides a great opportunity for finding them. Without consistent content, you won’t be visible, and if you’re not visible, your target market will not discover your business.

You will also find leads with your content because relevant and useful content will be shared by others. Your social media followers will share your posts on Facebook, Twitter, and Instagram. Their shares will increase your visibility and help you to gain more leads.

Content Marketing in 2020

While 2020 will see a number of new marketing strategies, content marketing is just as important as ever because it has the ability to reach your target market like nothing else. You will want to make sure and craft a content marketing strategy as you are creating your strategy for 2020.

Content is basically a win-win, creating a cycle of visibility, traffic, lead, share, visibility, traffic, lead, and so on. As long as your content is consistent and relevant for your target market, while also utilizing SEO tools, your content marketing strategy will bring you the success you are looking for.



Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A highly sought-after consultant, Google Analytics qualified individual, and fifty-time award-winning web development guru, Ali lends his talents to build and bolster digital experiences for a wide array of clients, with a keen focus on web design for nonprofit organizations. When Ali’s not helping his clients grow or providing pro bono services via his Coding For Causes program, you can find him doing yoga, walking his dog, exploring beautiful open spaces, enjoying a nice bike ride, or writing pieces about technology, SEO, Web3 and the world on Huge Thinking and RunningSEO.