Bite-sized educational content. Content like infographics and blog posts offer a long, time-consuming way to learn topics such as, “How to Budget for a Website Redesign”. However, we are now seeing a trend for shorter, bite-sized content. For example, a carousel on Instagram provides short educational content which is also very easy to be shared.
Why are these little nuggets of information working so well? What is it about them that attracts readers over the conventional modules that can take anywhere from 30-60 minutes to consume?
It’s easy to take in.
Modern readers are often consuming content on-the-go. This means that they are reading or watching something while standing in line for coffee or waiting for a doctor’s appointment. They only have a few minutes to devote to your content and you want to offer the most that you can in those few minutes.
It’s all going mobile.
More than ever we are seeing a surge of mobile users. Do you know that the average user checks their phone 10xs an hour? The truth is that no one is going to stand and watch a long video about web design while waiting to grab lunch. It’s too time-consuming and inconvenient.
Why social media?
It’s where the crowd is.
One would have to be living under a rock to not see that everyone you meet is on some form of social media. There are billions of people logging in every day to view content on Twitter, Instagram, Facebook, and/or YouTube.
That’s why offering just enough content to grab someone’s attention for 1-15 minutes works so well. You are meeting them where they already are, and with content that is easy to take in, understand, and remember.
The best part? All the sharing. Social media is just that. It’s a place for people to be social and interact. People love to share content and, properly done, yours will be no exception. You will be generating new leads without even advertising!
Does this all sound great, but you aren’t sure where to start? That’s not a problem! There are agencies, such as Key Medium, that can help you to learn more about offering smaller amounts of educational content. They can help you to track your results so that you can see exactly how well your new method is working.
It’s time to ditch the traditional methods of giving information and start offering smaller, more manageable sections of content that are easier to process.