Let’s face it…
Ecommerce stores have a tough time obtaining backlinks.
It’s the cold hard truth… And the reasons are endless on why this is, but the number one reason every marketer has to face is the issue of commercial intent.
No one wants to link to a store selling something because well, it’s just the way it is.
Think about it, do universities want to link to products on their educational pages? Probably not, and that goes the same for just about any informative article out there on the web (for the most part).
Thus, ecommerce stores are presented with the issue of obtaining links. There are many ways you can overcome this, such as an epic content marketing plan that actually involves curating backlinks rather than just writing content hoping for links to magically come.
Likewise, low hanging fruits come in as a huge player in making the playing ground ‘even.’
What are these low hanging fruits I speak of? Well, that’s what you are about to find out!
This post is going to actually cover 11 astounding low hanging backlink opportunities for ecommerce stores alike. Plus, if you can’t easily implement one of these strategies into your store, I will personally guarantee to help you out; no questions asked.
I bet your attention has been grabbed. “Some random guy is guaranteeing that at least one of these will be easy to implement for me?” Yep, that’s right. It’s my personal guarantee, and like I said if you some how magically find a way not to implement them; shoot me an email and I’ll give you some SEO advice.
So, how about we put you to the test and see if you can start implementing some of these low hanging fruits for your store starting TODAY…
1. Manufacturer and supplier websites
For those stores out there that don’t make there own product and sell product made by other brands, this can be a prime opportunity to get quite a few backlinks fairly easily (depending on how many companies you get product from).
It can be as simple as going to their website, seeing is they have a “where to buy” or “dealers” type page, then contacting whomever you know in that company to add you to the list.
A big tip to remember here is to write in to who you know and have a relationship with.
I’ve personally noticed that it converts are just a slightly higher rate when you do as they are much likely to go through with helping you out more-so then a “stranger” will.
2. Guest blogging, but not like you think
Guest blogging for backlinks has gotten a bad rap, but it doesn’t mean all that bashing is the only way link building through guest posts can be done.
When you focus on writing for only relevant sources with relevant and actually useful content; you serve a purpose other than just a link. On top of that, when you link to useful pages on your website instead of just a product page, it just improves your credibility as an honest contributor.
Oh, and by relevant I don’t mean it has to be entirely in your industry. By learning how to expand and make your topics relevant in other industries; you open yourself up to a much bigger plate of guest posting opportunities.
3. Leveraging domain authority
If you have some domain authority already and have been around for a little bit, leveraging your domain authority can be a simple way to throw some extra juice to lower ranking pages (or even pages that rank well, but not as well as you’d like).
We can do this by using a tool like Ahrefs, finding your ‘top pages’ based on the amount of backlinks it has, and ensuring those pages link (where relevant) to other pages on our site that we want to give an extra boost.
You’d be surprised at what internal linking will do to not only passing link juice around, but also to reduce your bounce rate. It’s a win win!
4. Related resource pages
I can’t tell you how seriously awesome resource / link pages can be for any link building campaign.
Whether you are a new site or highly established, if you have yet to tap into resource and link pages as a means of building links; you are going to have a lot of new opportunities ahead of you.
What are link / resource pages?
In short, they are dedicated pages to (typically) external resources that a website deems relevant to it’s readers. Best part is, if you are deemed relevant you may have a shot at being added.
How can you find these opportunities?
A few ways, one starts with Google search queries. Here are some common, yet simple, ones that I use myself all the time:
keyword + “links”
intitle:links + keyword
inurl:links + keyword
…and so on
You can literally mix and match a ton of queries, and you will get slightly different results for the most part. The second way I find them is by going to a competing domain, using a tool like Ahrefs to look at their backlinks profile, and searching for any link with the term “links” in it.
This way, you can find all link pages that the entire domain has, and you can start outreaching from there.
5. Directories, but again, not like you think
Directories too have gotten a bad (and I mean BAD) rap when it comes to link building.
But, that doesn’t have to mean you must stay away.
If you have a budget, getting onto some general directories can be as easy as paying a few extra dollars. Here are some common directories that will get you some fast and rather easy links:
Something you must remember here is this…
Don’t go overboard and don’t get listed on irrelevant directories. This is solely a technique to get a little more of a diverse link profile, along with a bit extra push for your overall domain authority.
Stay in line with those two tips and this will be a great option for your store to get a little extra push.
6. Copy the competition
A great way to get on the same level is by copying the links of your compeititors.
Obviously you won’t be able to get every link that they have, but if you can get a few of them; all is worth it.
Defining which links are attainable can be difficult, but here are some general guidelines to which links will be most easy to copy:
- Guest posts
- Resource / links pages (like we talked about in #4)
- Pages that links out to more than one competitor
- Testimonials (semi-easy, depends on whether you use or will use their service or not)
- Members or sponsors pages which link to it’s supporters
All of these are fairly easy to duplicate. With a little bit of effort, you will be able to slowly build some of the exact same links your competition has.
And talking about testimonials in that list brings us to number 7…
7. Offer your honest testimonial
Testimonials are huge for businesses, it shows social proof, which is a must these days.
People want to know why they should trust a given website, and websites want give them that why.
That’s where your testimonial comes in!
By offering a good word for any services you use and contacting someone who is in charge of posting them, you may just end up with a link back to your website.
It’s pretty straightforward: list every single service you use, reach out to them to see if they’d be interested in listing your testimonial, and go from there. It’s that simple, really.
8. Weekly or monthly roundups
There are tons of blogs and publications out there that release a weekly or monthly roundups with popular content from the past week (or month).
Getting on these can be as easy as creating an epic resource (or piece of news), reaching out to the publisher, and hoping they like it enough to include it.
To find link roundup opportunities, here are some search queries you can use (remember, put search results to only show the past month to ensure you get updated blogs!):
- keyword + “link roundup”
- keyword + “weekly roundup”
- intitle:link roundup + keyword
Once you’ve found a few, this can be an easy way to get multiple new links every month. How awesome is that?!
9. Blog commenting
Ugh, I know what you are thinking…
“Blog comments? Aren’t those low quality and mostly don’t pass any link juice?”
Yes and yes.
But, that’s what we are after. We are after, especially for newer websites, is to get our links out there so search engines can find and index us more often.
On top of that, blog commenting is a great way to get a bit of referral traffic and get your name out there. While this won’t bring you any great SEO benefit directly, it will surely be a great way to get your name out there.
10. Manually promote your press release
If you use a free service, and sometimes even paid, you often times don’t get your news picked up as often as you’d like to.
Instead, I’ve found it much easier, and cheaper, to find relevant publications to reach out to that frequently publish press releases.
Big tip here is this: don’t go to generic news resources like Yahoo, you probably won’t get in by emailing them yourself. Instead, find publications that are smaller yet highly relevant to your industry.
Better yet, here is how you can do it, step by step:
1. Find relevant places in your industry that publish external press releases. You can do this by using queries such as:
- keyword + press release + “submit”
- intitle:submit + keyword + press release
I know these queries are very simple and basic, but I always find everything I need with these two alone. Worst case scenario just switch them up a bit ’till you find what you need.
2. Create your press release and publish it on your site. (Alternatively, publish it like you normally do and link others to it. Warning: This won’t bring you as much link power as a direct link to your website will).
3. Submit your news, and hope for the best. Note that I’ve found a lot of times they won’t reply, but they still post the release. So check in a few days after you submit before re-outreaching to see if they got your submission.
11. Last but NOT least
Create a resource page yourself!
From there, you can outreach to everyone you linked out to on it and mention that you wouldn’t mind a share (wink wink).
Although you won’t typically get a backlink from their website to this page, they may just share it on social media.
And the best part? You’ve open yourself up to a relationship possibility with that person because you’ve done them a favor by sharing their website. And relationships are HUGE in SEO, with time you will learn this to be true trust me!
You won’t get to the top per se with even all of these tactics combined, but it won’t hurt.
Doing all of these will definitely get you on a much more level playing field, and that can make all the difference.
So instead of continuously playing catchup all the time, start putting these tactics into work TODAY. You will surely get some great links out of all of this, and you may even see yourself climb a bit for putting in the hours.
Lastly, what have you found to be the easiest way to build backlinks that actually seem to have an effect? Share your experiences!